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Innovative Methodologies in Enterprise Research (Hardcover, illustrated edition)
Loot Price: R3,721
Discovery Miles 37 210
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Innovative Methodologies in Enterprise Research (Hardcover, illustrated edition)
Expected to ship within 12 - 17 working days
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The contributors to this book explore the role and importance of
qualitative, interpretist research in the dynamic field of
enterprise. They establish the link between the innovative nature
of small enterprise and the need to utilise research methodologies,
which are themselves innovative. The book highlights the fact that
enterprise research has the advantage of sufficient youth as a
research discipline to permit a wide scope for new and innovative
research studies. Probing this unexplored terrain therefore
requires exploratory research methods supported by inductive
research techniques. These methods and techniques are examined in
detail: topics covered are diverse, ranging from a review of
quantitative research methodologies and the integration of
methodological philosophies and approaches; to the application of
two novel analytical techniques. Convergent interviewing, action
research, case research and marketing research for isolated SMEs
are all also explored in depth. This book will provide academics,
researchers and students with a cohesive body of material on the
use of interpretist research techniques in all areas of enterprise
research.
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