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Books > Business & Economics > Business & management > Sales & marketing
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Marketing Apocalypse - Eschatology, Escapology and the Illusion of the End (Paperback, New edition)
Loot Price: R2,025
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Marketing Apocalypse - Eschatology, Escapology and the Illusion of the End (Paperback, New edition)
Series: Routledge Interpretive Marketing Research
Expected to ship within 12 - 17 working days
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Is marketing in crisis? Some commentators have contended that
marketing principles no longer appear relevant to the "real world"
of marketing managers. The foremost figures in the field are
marketing's most outspoken critics rather than disseminators of the
marketing message. Indeed, a number of noted academic authorities
have announced nothing less than "the end of marketing". While such
apocalyptic sentiments are very much in keeping with our degraded,
post-modern, pre-millenial times, the present volume of essays
examines the extent to which the end of marketing "is" nigh. The
authors explore the present state of marketing scholarship and put
forward a variety of visions of marketing in the 21st century.
Ranging from narratology to feminism, these suggestions aim to
enlighten, provoke and occasionally outrage.
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