Marketing Apocalypse - Eschatology, Escapology and the Illusion of the End (Hardcover)

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Interpretive Marketing Research
Release date:	December 1996
First published:	1996
Editors:	Jim Bell • Stephen Brown • David Carson
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	312
ISBN-13:	978-0-415-14822-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-14822-7
Barcode:	9780415148221

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