The My Lai massacre of March 16, 1968 and the court martial of Lt. William Calley a year and a half later are among the bleakest episodes in American history and continue to provide a volatile focus for debates about the Vietnam War. Other books have exposed the facts surrounding the incident; "Facing My Lai" now examines its haunting legacy through a unique exchange of contemporary viewpoints.

This powerful book emerges from a stellar gathering of historians, military professionals, writers, mental health experts, and Vietnamese and American war veterans convened to memorialize the tragedy. The cast of prominent speakers included journalists Seymour Hersh and David Halberstam, novelist Tim O'Brien, psychiatrist Robert Jay Lifton, military prosecutor William Eckhardt, and veterans Hugh Thompson and Ron Ridenhour--the two true heroes in the My Lai story. David Anderson's reflective recasting of their presentations creates an impassioned chorus of voices that demonstrates why this tragedy remains one of the key emblems of the American experience in Vietnam.

These authors address many of the troubling questions that still persist about My Lai. Why had it been identified as a Viet Cong stronghold? What orders were the troops actually given? Why didn't someone stop the slaughter? But these questions are asked again in the hope that they might lead to a better understanding of what My Lai means for us now.

As these authors show, our nation is still trying to come to grips with the bitter legacies of the Vietnam War. A grim window into the darker side of American history (like the massacre at Wounded Knee), My Lai reminds us of humanity's baffling capacity for atrocity within the crucible of war. Facing My Lai does not allow us to forget or hide from such horrors, but it also seeks to heal the deep wounds inflicted by the war. Its unflinching look at the past ultimately leads us away from darkness and towards a more enlightened understanding of a war that in many ways is not over yet.

The Vietnam War was a thirty-year conflict that actually included several wars, cost billions of dollars, resulted in thousands of Vietnamese, French, and American deaths, and reverberated throughout the international community. Now in this new concise overview David Anderson lays out the origins, course, and historical legacies of the war for students. The text discusses the French colonial war and the Vietnamese phase of the conflict to 1975, but the primary focus of the text is on the American war in Vietnam. The author examines military, political, diplomatic, social and economic issues, both in Vietnam and the United States. With its brevity, readability, and authoritative overview, this is an ideal text for beginning or advanced undergraduate students.

In The Human Tradition in the New South, historian James C. Klotter brings together twelve biographical essays that explore the region's political, economic, and social development since the Civil War. Like all books in this series, these essays chronicle the lives of ordinary Americans whose lives and contributions help to highlight the great transformations that occurred in the South. With profiles ranging from Winnie Davis to Dizzy Dean, from Ralph David Abernathy to Harland Sanders, The Human Tradition in the New South brings to life this dynamic and vibrant region and is an excellent resource for courses in Southern history, race relations, social history, and the American history survey.

In The Human Tradition in the New South, historian James C. Klotter brings together twelve biographical essays that explore the region's political, economic and social development since the Civil War. Like all books in this series, these essays chronicle the lives of ordinary Americans whose lives and contributions help to highlight the great transformations that occurred in the South. With profiles ranging from Winnie Davis to Dizzy Dean, from Ralph David Abernathy to Harland Sanders, The Human Tradition in the New South brings to life this dynamic and vibrant region and is an excellent resource for courses in Southern history, race relations, social history, and the American history survey.

The Vietnam War was an immense national tragedy that played itself out in the individual experiences of millions of Americans. The conflict tested and tormented the country collectively and individually in ways few historical events have. The Human Tradition in the Vietnam Era provides window into some of those personal journeys through that troubled time. The poor and the powerful, male and female, hawk and dove, civilian and military, are all here. This rich collection of original biographical essays provides contemporary readers with a sense of what it was like to be an American in the 1960s and early 1970s, while also helping them gain an understanding of some of the broader issues of the era. The diverse biographies included in this book put a human face on the tensions and travails of the Vietnam Era. Students will gain a better understanding of how individuals looked at and lived through this contro-versial conflict in American history.

When he took office in 1969, the term that Richard Nixon embraced to describe his plan for ending the American war in Vietnam was “Vietnamization,” the process of withdrawing US troops and turning over responsibility for the war to the South Vietnamese government. The concept had far reaching implications, both for understanding Nixon’s actions and for shaping U.S. military thinking years after Washington’s failure to ensure the survival of its client state in South Vietnam. In this book, Vietnam War expert David L. Anderson explores the political and strategic implications and assesses its continuing, significant impact on American post-Vietnam foreign policy.

The Eisenhower Administration developed and implemented policies in Southeast Asia that contributed directly to the massive American military involvement in Vietnam in the decade after Dwight Eisenhower left office. Working with the most recently declassified government records on U.S. policy in Vietnam in the 1950s, David L. Anderson asserts that the Eisenhower Administration was less successful in Vietnam than the revisionists suggests. "Trapped By Success" is the first systematic study of the entire eight years of the Eisenhower Administration's efforts to build a nation in South Vietnam in order to protect U.S. global interests. Proclaiming success, where, in fact, failure abounded, the Eisenhower Administration trapped itself and its successors into a commitment to the survival of its own frail creation in Indochina. The book is a chronicle of clandestine plots, bureaucratic fights, cultural and strategic mistakes, and missed opportunities.

Anderson examines the politicla environments in Saigon and Washington that contributed to the deepening of American involvement. Contrary to other studies that highlight Eisenhower's restraint in preventing French collapse in Indochina in 1954, "Trapped By Success" shows how the administration publicly applauded South Veitnam's survival and growing stability, while it was actually producing an almost totally dependent regime that would ultimately consume billions of American dollars and thousands of American lives.

More than three decades after the final withdrawal of American troops from Southeast Asia, the legacy of the Vietnam War continues to influence political, military, and cultural discourse. Journalists, politicians, scholars, pundits, and others have used the conflict to analyze each of America's subsequent military engagements. Many Americans have observed that Vietnam-era terms such as "cut and run," "quagmire," and "hearts and minds" are ubiquitous once again as comparisons between U.S. involvement in Iraq and in Vietnam seem increasingly appropriate. Because of its persistent significance, the Vietnam War era continues to inspire vibrant historical inquiry.

The eminent scholars featured in The War That Never Ends offer fresh and insightful perspectives on the continuing relevance of the Vietnam War, from the homefront to "humping in the boonies," and from the great halls of political authority to the gritty hotbeds of oppositional activism. The contributors assert that the Vietnam War is central to understanding the politics of the Cold War, the social movements of the late twentieth century, the lasting effects of colonialism, the current direction of American foreign policy, and the ongoing economic development in Southeast Asia.

The seventeen essays break new ground on questions relating to gender, religion, ideology, strategy, and public opinion, and the book gives equal emphasis to Vietnamese and American perspectives on the grueling conflict. The contributors examine such phenomena as the role of women in revolutionary organizations, the peace movements inspired by Buddhism, and Ho Chi Minh's successful adaptation of Marxism to local cultures. The War That Never Ends explores both the antiwar movement and the experiences of infantrymen on the front lines of battle, as well as the media's controversial coverage of America's involvement in the war. The War That Never Ends sheds new light on the evolving historical meanings of the Vietnam War, its enduring influence, and its potential to influence future political and military decision-making, in times of peace as well as war.

"Entrepreneurship and Technology outlines the process of starting a business by applying the advantages of the WEB 2.0 environment. Using up-to-date case studies and examples, this book advocates a clear-eyed, directive approach to starting and running a business. In doing so, it incorporates social networking and viral marketing approaches. This text focuses on illustrating the ways technology can enhance and improve the entrepreneurial process. This includes a discussion of the impact technology can have upon entrepreneurship, the qualities of an entrepreneur, and the best way to assess the business idea. Each of the book s ten chapters illuminates a specific aspect of the entrepreneurial process. The final chapter projects the impact of technology upon entrepreneurship in the future. Using this text as a guide, readers are given the tools to develop a complete and succinct technology-focused entrepreneurial business plan. The book can serve as the primary textbook in either Introductory Entrepreneurial Studies or New Technology Implementation courses. It can serve as a supplemental text to a traditional Management course by adding an entrepreneurial framework.

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. By following the chapter outlines of standard texts in marketing, the book reinforces the instructor s commitment to these topic areas as reputable channels. The examples build upon student experiences by integrating student interest into the academic marketing framework. This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience. This material can also be applied in management courses exploring the impact of behavioral change and MIS courses focused upon implementing social networking technologies. "

Dr. David L. Anderson currently serves as an associate professor of Economics and Business at Westmont College (Santa Barbara, California), where he teaches courses in Entrepreneurship and Technology, Management, Marketing, and Management Information Systems. Dr. Anderson received his law degree from the George Washington University in Washington, DC and is a member of the Ohio, District of Columbia, federal, and the US Supreme Court Bars. He earned his Master of Business Administration from the University of Michigan in Ann Arbor, Michigan. He received his Master of Science in Computer Science from Northwestern University in Evanston, Illinois. Professor Anderson earned his doctorate in educational administration with a focus upon administration, planning, and social policy from Harvard University in Cambridge, Massachusetts. He has worked extensively in business in strategic planning and technology. He has authored a textbook, casebook, and security guidebook, in addition to contributing to a number of professional journals.

This book focuses on how managers can apply knowledge of IT tools to solve management problems and find new opportunities to improve their organizations. This revised edition addresses these challenges and continues to illustrate how information technology supports managers in their operational and decision-making tasks performed each day.

Combining biography with foreign-policy analysis, David L. Anderson provides a fresh interpretation of Sino-American relations in the nineteenth century. The book focuses on the eight Americans who occupied the chief U.S. diplomatic post in China from 1861 to 1898 and personally shaped American policy toward China in the forty years before Secretary of State John Hay's Open Door Notes. Their policies, as Anderson explains, were as varied as the eight individuals, and yet at the same time were characteristically American expressing both idealistic altruism and imperialistic self-interest. Ultimately, John Hay merged the altruism and the self-interest in the Open Door Notes of 1899 and 1900, which influenced much of America's twentieth-century conduct in Asia. Anderson reemphasizes Hay's role in bridging the differences that have plagued U.S. policy in China."

The My Lai massacre of March 16, 1968 and the court martial of Lt. William Calley a year and a half later are among the bleakest episodes in American history and continue to provide a volatile focus for debates about the Vietnam War. Other books have exposed the facts surrounding the incident; "Facing My Lai" now examines its haunting legacy through a unique exchange of contemporary viewpoints.

This powerful book emerges from a stellar gathering of historians, military professionals, writers, mental health experts, and Vietnamese and American war veterans convened to memorialize the tragedy. The cast of prominent speakers included journalists Seymour Hersh and David Halberstam, novelist Tim O'Brien, psychiatrist Robert Jay Lifton, military prosecutor William Eckhardt, and veterans Hugh Thompson and Ron Ridenhour--the two true heroes in the My Lai story. David Anderson's reflective recasting of their presentations creates an impassioned chorus of voices that demonstrates why this tragedy remains one of the key emblems of the American experience in Vietnam.

These authors address many of the troubling questions that still persist about My Lai. Why had it been identified as a Viet Cong stronghold? What orders were the troops actually given? Why didn't someone stop the slaughter? But these questions are asked again in the hope that they might lead to a better understanding of what My Lai means for us now.

As these authors show, our nation is still trying to come to grips with the bitter legacies of the Vietnam War. A grim window into the darker side of American history (like the massacre at Wounded Knee), My Lai reminds us of humanity's baffling capacity for atrocity within the crucible of war. Facing My Lai does not allow us to forget or hide from such horrors, but it also seeks to heal the deep wounds inflicted by the war. Its unflinching look at the past ultimately leads us away from darkness and towards a more enlightened understanding of a war that in many ways is not over yet.

Harry Truman's administration began searching for an American response to the clash in Indochina between Frech colonialism and Vietminh communism in 1945. Thirty years and five administrations later, Gerald Ford and his aides tried unsuccessfully to solicit additional aid for South Vietnam from a reluctant Congress. For Truman, Ford, and every American leader in between, the dilemma in Vietnam hung ominously over the presidency.

In "Shadow on the White House," seven prominent historians examine how the leadership of six presidents and an issue that grew into a difficult and often unpopular war shaped each other. Focusing on the personalities, politics, priorities, and actions of the presidents as they confronted Vietnam, the authors consider the expansion of presidential power in foreign-policy formulation since World War II. In their analyses, they chronicle the history of executive leadership as it related to Vietnam, assess presidential prerogatives and motives on war and peace issues, and clarify the interconnection between the modern presidency and the nation's frustrating, tragic, and humiliating failure in Southeast Asia.

Although other histories have been written about the Vietnam experience, this book is the first systematic and comparative survey on presidential leadership as it relates to the war issue. It is organized by presidential administrations, giving a detailed examination of each president's decisions and policies. Based on the most recently opened archival sources, the essays provide a framework on which to hang the kaleidoscopic events of the war.

The Vietnam War was a thirty-year conflict that actually included several wars, cost billions of dollars, resulted in thousands of Vietnamese, French, and American deaths, and reverberated throughout the international community. Now in this new concise overview David Anderson lays out the origins, course, and historical legacies of the war for students. The text discusses the French colonial war and the Vietnamese phase of the conflict to 1975, but the primary focus of the text is on the American war in Vietnam. The author examines military, political, diplomatic, social and economic issues, both in Vietnam and the United States. With its brevity, readability, and authoritative overview, this is an ideal text for beginning or advanced undergraduate students.