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Manchester United is a football club like no other. The most
popular sports club in history, it has an annual turnover of over
pound]130 million and a stock market value that has topped pound]1
billion. Its triumph as an international commercial venture matches
its success on the pitch in the UK's Premier League and in stadiums
throughout Europe. At this time in late capitalism when the
boundaries between cultural and commercial concerns have become
increasingly invisible, Manchester United, the football club,
provides us with a fascinating study in the evolution of sporting,
social, cultural and economic change. In this, the first book to
offer a rigorous, theoretically grounded treatment of the
Manchester United phenomenon, leading academics from diverse
backgrounds have written chapters, each interrogating a particular
aspect of our central theme, Manchester United FC. The result is a
unique contribution to our understanding of Manchester United in
particular, and, perhaps more significantly, of contemporary
sporting and popular culture in general.
Despite the range of theoretical and methological positions adopted
and the wide range of issues and topics related to advertising
covered by cultural studies, relationships between sport and
advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum
of cultural and commercial life it is not surprising that scholars
interrogating the cultural politics of sport have begun to
recognise advertising as an important site for the analysis of
power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards
understanding the relationship between advertising and identity
with a focus on sport. The book will be useful for scholars across
a range of disciplines and will be of interest to students looking
for a more critical examination of the commercial realm of sport.
Despite the range of theoretical and methological positions adopted
and the wide range of issues and topics related to advertising
covered by cultural studies, relationships between sport and
advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum
of cultural and commercial life it is not surprising that scholars
interrogating the cultural politics of sport have begun to
recognise advertising as an important site for the analysis of
power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards
understanding the relationship between advertising and identity
with a focus on sport. The book will be useful for scholars across
a range of disciplines and will be of interest to students looking
for a more critical examination of the commercial realm of sport.
In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Star investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.
In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars' lifestyles, love lives, and earning power. Sport Star investigates the nature of contemporary sporting celebrity, examining stars' often turbulent relationships with the media, and with the sporting establishment. Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.
This book provides a definitive and comprehensive contribution to
the expanding body of research related to sport/physical culture
and the COVID-19 global pandemic. By examining the generative
complexities that simultaneously link and shape sport/physical
culture and COVID, the book develops a collection of multi-faceted
readings. The anthology is framed by an ontological understanding
prefigured on relationality, liminality, and perpetual becoming.
The contributions theoretically, methodologically and
representationally explore COVID-sport assemblages as a dynamic and
diverse "ad hoc grouping"of interpenetrating affecting elements,
encompassing material and expressive forms, human and non-human,
animate and inanimate matter. The book will be of interest to
advanced undergraduate and students and scholars of kinesiology,
sociology of sport, critical studies of the body, physical
education, sport and social issues, public health, physical
cultural studies, sociology, foreign policy studies, and
international studies.
Remarkably sustained advances in the development of new lasers and
their applications in spectroscopy have prompted this revised and
expanded edition of the highly successful Introduction to Laser
Spectroscopy, first published in 1995. In the new edition the
editors have preserved the basic concept and structure, with the
involvement of some new authors - all recognized experts in laser
spectroscopy. Each chapter addresses a different technique,
providing a review and analysis of the current status, and
reporting some of the latest achievements. With the key formulas
and methods detailed in many sections, this text represents a
practicable handbook of its subject. It will be a valuable tool
both for specialists to keep abreast of developments and for
newcomers to the field needing an accessible introduction to
specific methods of laser spectroscopy - and also as a resource for
primary references.
The first two chapters lay out the technical details of the main
laser systems now employed for spectroscopy, and then the
principles and applications of absorption and fluorescence
measurements. Following a description of Raman scattering, the
development of pump-probe techniques is then traced. The next
chapters deal more specifically with applications of laser-induced
fluorescence, first addressing diagnostics for biochemical systems,
and then applications to ordered systems. The use of tunable
infrared lasers for the spectroscopy of transient species is
discussed in the next chapter, followed by an introduction to
optical nonlinearity focusing on its surface applications. The
utilisation of nonlinear optics for tunable ultraviolet generation
is then described and the penultimate chapter gives a description
of femtosecond laser ionisation applied in mass spectrometry. The
book concludes with a survey of the environmental applications of
laser remote sensing.
Here is the first graduate-level textbook to offer an introduction
to the field of laser spectroscopy. Chapters cover a broad range of
topics in detail, emphasizing the theoretical and experimental
aspects of the field. This much-needed text will allow students to
explore current research and gain an understanding of the
analytical and industrial applications of laser spectroscopy.
This book explores the role of surface effects in optical
phenomena in nanoscience, from two different perspectives. When
systems are reduced in volume, the ratio of surface versus volume
increases. At the level of single nanostructures this translates
into an enhanced role of interfacial chemistry and thermodynamics.
At the level of systems of nanostructures, it translates into
larger density on interfaces, which in turn leads to such
intriguing collective effects as plasmonics or multiple reflection
and refraction phenomena. The book highlights both perspectives
presenting sample applications. Without claiming to be exhaustive,
the book aims to stimulate readers in this potentially rewarding
field.
Sociocultural Issues in Sport and Physical Activity explores the
intersections between modern physical activity and society. The
text surpasses the scope of sociological texts that focus solely on
sports, covering a broad range of physical activities such as
fitness, dance, weightlifting, and others. The authors emphasize
the promotion of healthy individuals and a healthy body in the many
movement settings where the body is active. Sociocultural Issues in
Sport and Physical Activity explores contemporary topics such as
reducing disparities in education and income, increasing
socioeconomic diversity in communities, the medicalization of
fitness, the rise of cosmetic fitness, the promotion of physical
activity as a requirement for health, and the globalization of the
fitness industry. The text includes the following features to
enhance student engagement: Chapter objectives help students
achieve their learning goals Key points and terms to highlight
important information throughout the text Active Bodies sidebars
that offer context for concepts presented in the chapter and
provide examples and applications Discussion questions that provide
opportunities to reflect on chapter topics Part I of Sociocultural
Issues in Sport and Physical Activity examines political,
educational, media, and economic institutions that influence the
relationship between society and physical activity. Part II
explores how an individual's race, gender, social class, and
ability are interpreted through a social lens. Part III of the text
discusses the process of developing healthy populations as well as
promoting public health and body positivity. Sociocultural Issues
in Sport and Physical Activity offers a cross-cultural perspective
of society, health, and the body in motion. Readers will finish the
text with a greater understanding of social theory applications in
physical culture.
In the new edition the editors have preserved the basic concept and
structure, with the involvement of some new authors - all
recognized experts in laser spectroscopy. Each chapter addresses a
different technique, providing a review and analysis of the current
status, and reporting some of the latest achievements. With the key
formulas and methods detailed in many sections, this text
represents a practicable handbook of its subject. It will be a
valuable tool both for specialists to keep abreast of developments
and for newcomers to the field needing an accessible introduction
to specific methods of laser spectroscopy - and also as a resource
for primary references.
"An interesting and enlightening book well worth the time for
someone who is grounded in the basics of spectroscopy, yet
interested in newer techniques and applications... particularly
useful in providing breadth for those whose work has caused them to
narrow their appreciation of spectroscopy to one area."
(Spectroscopy) "This book should be on the bookshelves of all
chemists whose daily work involves the practical application of
spectroscopy to chemical analysis." (Fresenius' J. of Analytical
Chem.) ..".stands in style between an introduction to the various
topics covered and near monographic treatments...meets a real
need." (Faraday Transactions) "It covers an enormous amount of
spectral theory and methodology in a condensed and readable
format." (SIM News)
This book explores the history and politics of motor racing, one of
the most popular and lucrative elements in the international sport
industry. Written by a group of international scholars and motor
racing specialists it discusses the sport’s origins, the
relationship of motor racing to nation building and modernity
(noting its links to fascism and dictatorship), the links between
motor racing and the automobile industry, motor racing and the
politics both of gender and of race, motor racing, the media and
postmodernity, and motor racing, the spatial and globalization.
This book speaks to scholars in history, politics, sport studies,
the sociology of sport, sport management and cultural studies,
along with the many lay readers who are interested in the
relationship between motor sport and society.
New possibilities have recently emerged for producing optical beams
with complex and intricate structures, and for the non-contact
optical manipulation of matter. This book fully describes the
electromagnetic theory, optical properties, methods and
applications associated with this new technology. Detailed
discussions are given of unique beam characteristics, such as
optical vortices and other wavefront structures, the associated
phase properties and photonic aspects, along with applications
ranging from cold atom manipulation to optically driven
micromachines.
Features include:
* Comprehensive and authoritative treatments of the latest research
in this area of nanophotonics, written by the leading researchers
* Accounts of numerous microfluidics, nanofabrication, quantum
informatics and optical manipulation applications
* Coverage that fully spans the subject area, from fundamental
theory and simulations to experimental methods and results
Graduate students and established researchers in academia, national
laboratories and industry will find this book an invaluable guide
to the latest technologies in this rapidly developing field.
*Comprehensive and definitive source of the latest research in
nanotechnology written by the leading people in the field
*From theory to applications - all is presented in detail
*Editor is Chair of the SPIE Nanotechnology Technical Group and is
leading the way in generation and manipulation of complex beams
Structured Light for Optical Communication highlights principles
and applications in the rapidly evolving field of structured light
in wide-ranging contexts, from classical forms of communication to
new frontiers of quantum communication. Besides the basic
principles and applications, the book covers the background of
structured light in its most common forms, as well as
state-of-the-art developments. Structured light has been hailed as
affording outstanding prospects for the realization of high
bandwidth communication, enhanced tools for more highly secure
cryptography, and exciting opportunities for providing a reliable
platform for quantum computing. This book is a valuable resource
for graduate students and other active researchers, as well as
others who may be interested in learning about this cutting-edge
research field.
This book discusses both the theoretical and practical aspects of
optics, photonics and lasers, presenting new methods, technologies,
advanced prototypes, systems, tools and techniques as well as a
general survey indicating future trends and directions. The main
fields addressed include nonlinear optical phenomena, photonics for
energy, high-field phenomena, photonic and optoelectronic sensors
and devices, optical communications, biomedical optics and
photonics. It also covers a large spectrum of materials, ranging
from semiconductor-based optical materials to optical glasses,
organic materials, photorefractive materials and nanophotonic
materials, as well as applications such as metrology, optometry,
adaptive optics, all optical instrumentation, optical
communications, quantum information, lighting technologies, energy
harvesting and optically based biomedical diagnosis and
therapeutics.
Blending critical theory, conjunctural cultural studies, and
assemblage theory, Making Sport Great Again introduces and develops
the concept of uber-sport: the sporting expression of late
capitalism's conjoined corporatizing, commercializing,
spectacularizing, and celebritizing forces. On different scales and
in varying spaces, the uber-sport assemblage is revealed both to
surreptitiously reinscribe the neoliberal preoccupation with
consumption and to nurture the individualized consumer subject.
Andrews further probes how uber-sport normalizes the ideological
orientations and associate affective investments of the Trump
assemblage's authoritarian populism. Even as it articulates the
regressive politicization of sport, Making Sport Great Again serves
also as a call to action: how might progressives rearticulate
uber-sport in emancipatory and actualizing political formations?
Commodified and Criminalized examines the centrality of sport to
discussions of racial ideologies and racist practices in the 21st
century. It disputes familiar refrains of racial progress, arguing
that athletes sit in a contradictory position masked by the logics
of new racism and dominant white racial frames. Contributors
discuss athletes ranging from Tiger Woods and Serena Williams to
Freddy Adu and Shani Davis. Through dynamic case studies,
Commodified and Criminalized unpacks the conversation between black
athletes and colorblind discourse, while challenging the
assumptions of contemporary sports culture. The contributors in
this provocative collection push the conversation beyond the
playing field and beyond the racial landscape of sports culture to
explore the connections between sports representations and a
broader history of racialized violence.
Laser application in chemistry and related fields is an area
growing at rapid pace in line with new developments in laser
technology. The fields of application range from fundamental
chemical research to sophisticated analytical methods in chemical
and biotechnological industry and in environmental chemistry. This
book demonstrates the breadth of applications of lasers in
chemistry, with particular reference to analytical and research
applications. David L. Andrews presents the subject matter at a
level amenable to the general chemist, the novice and the
practising specialists as well. The 3rd edition of this successful
book has been completely revised and updated.
This book discusses both the theoretical and practical aspects of
optics, photonics and lasers, presenting new methods, technologies,
advanced prototypes, systems, tools and techniques as well as a
general survey indicating future trends and directions. The main
fields addressed include nonlinear optical phenomena, photonics for
energy, high-field phenomena, photonic and optoelectronic sensors
and devices, optical communications, biomedical optics and
photonics. It also covers a large spectrum of materials, ranging
from semiconductor-based optical materials to optical glasses,
organic materials, photorefractive materials and nanophotonic
materials, as well as applications such as metrology, optometry,
adaptive optics, all optical instrumentation, optical
communications, quantum information, lighting technologies, energy
harvesting and optically based biomedical diagnosis and
therapeutics.
This book provides a broad introductory survey of this remarkable
field, aiming to establish and clearly differentiate its physical
principles, and also to provide a snapshot portrait of many of the
most prominent current applications. Primary emphasis is placed on
developing an understanding of the fundamental photonic origin
behind the mechanism that operates in each type of effect. To this
end, the first few chapters introduce and develop core theory,
focusing on the physical significance and source of the most
salient parameters, and revealing the detailed interplay between
the key material and optical properties. Where appropriate, both
classical and photonic (quantum mechanical) representations are
discussed. The number of equations is purposely kept to a minimum,
and only a broad background in optical physics is assumed. With
copious examples and illustrations, each of the subsequent chapters
then sets out to explain and exhibit the main features and uses of
the various distinct types of mechanism that can be involved in
optical nanomanipulation, including some of the very latest
developments. To complete the scene, we also briefly discuss
applications to larger, biological particles. Overall, this book
aims to deliver to the non-specialist an amenable introduction to
the technically more advanced literature on individual manipulation
methods. Full references to the original research papers are given
throughout, and an up-to-date bibliography is provided for each
chapter, which directs the reader to other selected, more
specialised sources.
This book provides a broad introductory survey of this remarkable
field, aiming to establish and clearly differentiate its physical
principles, and also to provide a snapshot portrait of many of the
most prominent current applications. Primary emphasis is placed on
developing an understanding of the fundamental photonic origin
behind the mechanism that operates in each type of effect. To this
end, the first few chapters introduce and develop core theory,
focusing on the physical significance and source of the most
salient parameters, and revealing the detailed interplay between
the key material and optical properties. Where appropriate, both
classical and photonic (quantum mechanical) representations are
discussed. The number of equations is purposely kept to a minimum,
and only a broad background in optical physics is assumed. With
copious examples and illustrations, each of the subsequent chapters
then sets out to explain and exhibit the main features and uses of
the various distinct types of mechanism that can be involved in
optical nanomanipulation, including some of the very latest
developments. To complete the scene, we also briefly discuss
applications to larger, biological particles. Overall, this book
aims to deliver to the non-specialist an amenable introduction to
the technically more advanced literature on individual manipulation
methods. Full references to the original research papers are given
throughout, and an up-to-date bibliography is provided for each
chapter, which directs the reader to other selected, more
specialised sources.
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