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In The Presidential Road Show: Public Leadership in an Era of Party
Polarization and Media Fragmentation, Diane J. Heith evaluates
presidential leadership by critically examining a fundamental tenet
of the presidency: the national nature of the office. The fact that
the entire nation votes for the office seemingly imbues the
presidency with leadership opportunities that rest on appeals to
the mass public. Yet, presidents earn the office not by appealing
to the nation but rather by assembling a coalition of supporters,
predominantly partisans. Moreover, once in office, recent
presidents have had trouble controlling their message in the
fragmented media environment. The combined constraints of the
electoral coalition and media environment influence the nature of
public leadership presidents can exercise. Using a data set
containing not only speech content but also the classification of
the audience, Diane J. Heith finds that rhetorical leadership is
constituency driven and targets audiences differently. Comparing
tone, content, and tactics of national and local speeches reveals
that presidents are abandoning national strategies in favor of
local leadership efforts that may be tailored to the variety of
political contexts a president must confront.
In "The Presidential Road Show: Public Leadership in an Era of
Party Polarization and Media Fragmentation," Diane J. Heith
evaluates presidential leadership by critically examining a
fundamental tenet of the presidency: the national nature of the
office. The fact that the entire nation votes for the office
seemingly imbues the presidency with leadership opportunities that
rest on appeals to the mass public. Yet, presidents earn the office
not by appealing to the nation but rather by assembling a coalition
of supporters, predominantly partisans. Moreover, once in office,
recent presidents have had trouble controlling their message in the
fragmented media environment. The combined constraints of the
electoral coalition and media environment influence the nature of
public leadership presidents can exercise. Using a data set
containing not only speech content but also the classification of
the audience, Diane J. Heith finds that rhetorical leadership is
constituency driven and targets audiences differently. Comparing
tone, content, and tactics of national and local speeches reveals
that presidents are abandoning national strategies in favor of
local leadership efforts that may be tailored to the variety of
political contexts a president must confront.
Presidents spend millions of dollars on public opinion polling
while in office. Critics often point to this polling as evidence
that a "permanent campaign" has taken over the White House at the
expense of traditional governance. But has presidential polling
truly changed the shape of presidential leadership? Diane J. Heith
examines the polling practices of six presidential
administrations-those of Nixon, Ford, Carter, Reagan, Bush, and
Clinton-dissecting the poll apparatus of each period. She contends
that while White House polls significantly influence presidential
messages and responses to events, they do not impact presidential
decisions to the extent that observers often claim. Heith concludes
that polling, and thus the campaign environment, exists in tandem
with long-established governing strategies.
Presidents spend millions of dollars on public opinion polling
while in office. Critics often point to this polling as evidence
that a "permanent campaign" has taken over the White House at the
expense of traditional governance. But has presidential polling
truly changed the shape of presidential leadership? Diane J. Heith
examines the polling practices of six presidential
administrations-those of Nixon, Ford, Carter, Reagan, Bush, and
Clinton-dissecting the poll apparatus of each period. She contends
that while White House polls significantly influence presidential
messages and responses to events, they do not impact presidential
decisions to the extent that observers often claim. Heith concludes
that polling, and thus the campaign environment, exists in tandem
with long-established governing strategies.
This volume examines the challenges of winning the White House and
becoming president in the twenty-first century. Beginning with the
resources candidates must secure to gain their party's nomination,
continuing through the general election campaign, and concluding
with the challenges that the victor will face upon taking office,
From Votes to Victory presents cogent analysis of the path from
campaign to governance. In focusing on the 2008 presidential race
as a case study of twenty-first century presidential campaigns, the
volume offers an early assessment of the structural changes that
have reshaped presidential elections and governance in recent
years. To address these questions about presidential campaigns and
governance in the twenty-first century, the contributors met during
a one-day symposium at Hofstra University's Peter S. Kalikow Center
for the Study of the American Presidency on April 3, 2008.|This
volume examines the challenges of winning the White House and
becoming president in the twenty-first century. Beginning with the
resources candidates must secure to gain their party's nomination,
continuing through the general election campaign, and concluding
with the challenges that the victor will face upon taking office,
From Votes to Victory presents cogent analysis of the path from
campaign to governance. In focusing on the 2008 presidential race
as a case study of twenty-first century presidential campaigns, the
volume offers an early assessment of the structural changes that
have reshaped presidential elections and governance in recent
years. To address these questions about presidential campaigns and
governance in the twenty-first century, the contributors met during
a one-day symposium at Hofstra University's Peter S. Kalikow Center
for the Study of the American Presidency on April 3, 2008.
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