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Competitive Strategies - Managing the Present, Imagining the Future (Hardcover)

E. Valdani, A. Arbore

R4,081 Discovery Miles 40 810

Ships in 12 - 17 working days

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position.

Competitive Strategies - Managing the Present, Imagining the Future (Paperback, 1st ed. 2013)

E. Valdani, A. Arbore

R1,490 Discovery Miles 14 900

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Ships in 10 - 15 working days

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.