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"Health Communication in Practice: A Case Study Approach" offers a
comprehensive examination of the complex nature of health-related
communication. Modeled on Eileen Berlin Ray's 1993 volume, "Case
Studies in Health Communication," this text contains detailed case
studies that demonstrate in-depth applications of communication
theory in real-life situations.
With chapters written by medical practitioners as well as
communication scholars, the cases included herein cover a variety
of topics, populations, contexts and issues in health
communication, including:
*provider-recipient communication and its importance to subsequent
diagnosis and treatment;
*decision-making;
*social identity, particularly how people redefine and renegotiate
their social identity;
*communication dynamics within families and with health care
providers through unexpected health situations;
*delivery of health care; and
*health campaigns designed to disseminate health-related
information and change behaviors.
Reflecting the changes in health communication scholarship and
education over the past decade, chapters also explore current
topics such as delivering bad news, genetic testing, intercultural
communication, grieving families, and international health
campaigns. A list of relevant concepts and definitions is included
at the end of each case to help students make connections between
the scenario and the communication theories it reflects.
With its breadth of coverage and applied, practical approach, this
timely and insightful text will serve as required reading in
courses addressing the application of communication theory in a
health-related context.
This book focuses on the complexities of the communication of
health-related messages and information through the use of case
studies. The expert contributors to this volume are scholars who,
during their research and consulting, grapple with many of the
issues of concern to those studying health communication. While
several introductory books offer brief case studies to illustrate
concepts covered, this book provides in-depth cases that enable
more advanced students to apply theory to real situations.
This book focuses on the complexities of the communication of
health-related messages and information through the use of case
studies. The expert contributors to this volume are scholars who,
during their research and consulting, grapple with many of the
issues of concern to those studying health communication. While
several introductory books offer brief case studies to illustrate
concepts covered, this book provides in-depth cases that enable
more advanced students to apply theory to real situations.
This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues. br br Using a systems perspective as the organizational
framework, relevant issues in the communication of health care,
ranging from micro to macro levels, are discussed. The contributors
recognize communication as a major factor affecting health today
and therefore go beyond examinations of health communication as
simply a dissemination of information regarding diseases,
diagnoses, and treatments to show it as a much larger and more
complex field with applications to all levels and forms of
communication. br br Communication and Health has as its three main
objecties: br br * providing a comprehensive, detailed, and up
to-date picture of health communication br br * applying an
integrated, logical structure to the field br br * making a clear,
strong statement regarding the state of healthcommunication and
examining its future prospects br br The contributors address such
issues as provider-patient communication, health care teams, health
care organizations, public health campaigns, and health education,
and then discuss the factors that affect the processing of health
information. Also included are examinations of changes in
communication use within interpersonal, small group, and
organizational health care contexts as well as the use of mass
media and other sources for public health campaigns and for raising
public awareness of health issues on a day-to-day basis. br br i
Communication and Health /i fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses. br
This volume and its companion case studies book deal with some of
the people, groups, and classes who are living a disenfranchised
existence in the United States. Whether through birth, life events,
or unfortunate circumstances, they are denied full privileges,
rights, and power within the existing societal structure. Centered
around societal health problems as they relate to socioeconomic
status, family, abuse, and health concerns, these volumes examine
salient issues from several theoretical frameworks, including
feminist theory and the social construction of reality.
"Communication and Disenfranchisement" provides theory-based
essays on topics such as the homeless, adult survivors of sexual
assault, battered women, persons with disabilities, impoverished
women, the indigent living in the inner city, persons with
HIV/AIDS, the terminally ill, and the elderly.
"Case Studies in Communication and Disenfranchisement" provides
parallel case studies, applying the issues and concepts discussed
in the essays. Used together, these books provide
theoretically-based applications of social health issues within a
communication framework.
Traditionally, health communication research has emphasized the
communication-physical health relationship. Inadvertently, this
primary focus has restricted what information has been included
under the domain of health communication. These books expand that
domain by examining how the communication-disenfranchisement
relationship is accomplished, managed, and overcome, and by
recognizing the significance of the pragmatic and theoretic
implications of this inquiry.
This volume provides case studies of some of the people, groups and
classes who are living a disenfranchised existence in the USA.
Whether by birth or unfortunate circumstances, they are denied full
privileges.
This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues.
Using a systems perspective as the organizational framework,
relevant issues in the communication of health care, ranging from
micro to macro levels, are discussed. The contributors recognize
communication as a major factor affecting health today and
therefore go beyond examinations of health communication as simply
a dissemination of information regarding diseases, diagnoses, and
treatments to show it as a much larger and more complex field with
applications to all levels and forms of communication.
Communication and Health has as its three main objecties:
* providing a comprehensive, detailed, and up to-date picture of
health communication
* applying an integrated, logical structure to the field
* making a clear, strong statementregarding the state of health
communication and examining its future prospects
The contributors address such issues as provider-patient
communication, health care teams, health care organizations, public
health campaigns, and health education, and then discuss the
factors that affect the processing of health information. Also
included are examinations of changes in communication use within
interpersonal, small group, and organizational health care contexts
as well as the use of mass media and other sources for public
health campaigns and for raising public awareness of health issues
on a day-to-day basis.
"Communication and Health" fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses.
"Health Communication in Practice: A Case Study Approach" offers a
comprehensive examination of the complex nature of health-related
communication. Modeled on Eileen Berlin Ray's 1993 volume, "Case
Studies in Health Communication," this text contains detailed case
studies that demonstrate in-depth applications of communication
theory in real-life situations.
With chapters written by medical practitioners as well as
communication scholars, the cases included herein cover a variety
of topics, populations, contexts and issues in health
communication, including:
*provider-recipient communication and its importance to subsequent
diagnosis and treatment;
*decision-making;
*social identity, particularly how people redefine and renegotiate
their social identity;
*communication dynamics within families and with health care
providers through unexpected health situations;
*delivery of health care; and
*health campaigns designed to disseminate health-related
information and change behaviors.
Reflecting the changes in health communication scholarship and
education over the past decade, chapters also explore current
topics such as delivering bad news, genetic testing, intercultural
communication, grieving families, and international health
campaigns. A list of relevant concepts and definitions is included
at the end of each case to help students make connections between
the scenario and the communication theories it reflects.
With its breadth of coverage and applied, practical approach, this
timely and insightful text will serve as required reading in
courses addressing the application of communication theory in a
health-related context.
See blurb for Communication and Disenfranchisement. Books will be
promoted together.
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