Books > Reference & Interdisciplinary > Communication studies
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Communication and Health - Systems and Applications (Paperback)
Loot Price: R1,404
Discovery Miles 14 040
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Communication and Health - Systems and Applications (Paperback)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
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This volume examines this rapidly growing and changing field by
applying a unified framework that integrates both interpersonal and
mass communication investigations into theoretical and applied
issues.
Using a systems perspective as the organizational framework,
relevant issues in the communication of health care, ranging from
micro to macro levels, are discussed. The contributors recognize
communication as a major factor affecting health today and
therefore go beyond examinations of health communication as simply
a dissemination of information regarding diseases, diagnoses, and
treatments to show it as a much larger and more complex field with
applications to all levels and forms of communication.
Communication and Health has as its three main objecties:
* providing a comprehensive, detailed, and up to-date picture of
health communication
* applying an integrated, logical structure to the field
* making a clear, strong statementregarding the state of health
communication and examining its future prospects
The contributors address such issues as provider-patient
communication, health care teams, health care organizations, public
health campaigns, and health education, and then discuss the
factors that affect the processing of health information. Also
included are examinations of changes in communication use within
interpersonal, small group, and organizational health care contexts
as well as the use of mass media and other sources for public
health campaigns and for raising public awareness of health issues
on a day-to-day basis.
"Communication and Health" fills a void in current literature on
this field by serving as both a reference forprofessionals and
researchers and as a textbook for advanced undergraduate and
graduate level students in a multitude of courses.
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