Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell." Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.

If you were offered three wishes right now that could and would be fulfilled through sheer magic by a fairy godmother, what would they be? Would they be wishes for success...money...travel... new clothes ... a new car ... a home ... or to marry a handsome prince or a beautiful princess? All these things: your success in life, your bank account, a beautiful car, a home to be proud of, a wonderful mate, are proportional to your dreams ... your daydreams Here, at long last, and for the first time in this age, I believe, seems to be the practical, the workable Big Secret of how to transform your wishes, your desires, and your daydreams into realities, and this secret works as surely as if you had a magic wand in your own hand This fascinating book is for you You can make your wishes, desires, and daydreams pay handsome dividends through the application of the six simple, basic rules in this Master Formula This amazing publication tells you How To Make Your Daydreams Come True And the Master Formula will work for you if you will but let it

In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes ," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a "canned" sales presentation and a "planned" presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler "A-B Principle." Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline. These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.