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Fantasy Sports and the Changing Sports Media Industry - Media, Players, and Society (Hardcover): Nicholas David Bowman, John S.... Fantasy Sports and the Changing Sports Media Industry - Media, Players, and Society (Hardcover)
Nicholas David Bowman, John S. W. Spinda, Jimmy Sanderson; Contributions by Shaun Anderson, Andrew Baerg, …
R2,588 Discovery Miles 25 880 Ships in 12 - 17 working days

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States (Paperback): Adam W. Tyma Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States (Paperback)
Adam W. Tyma; Contributions by Travis R Bell, Michelle Calka, Emory S Daniel Jr, Jennifer C. Dunn, …
bundle available
R1,079 R1,005 Discovery Miles 10 050 Save R74 (7%) Ships in 12 - 17 working days

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States (Hardcover): Adam W. Tyma Beer Culture in Theory and Practice - Understanding Craft Beer Culture in the United States (Hardcover)
Adam W. Tyma; Contributions by Travis R Bell, Michelle Calka, Emory S Daniel Jr, Jennifer C. Dunn, …
bundle available
R2,340 Discovery Miles 23 400 Ships in 12 - 17 working days

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

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