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Innovation contributes to corporate competitiveness, economic
performance and environmental sustainability. In the Internet era,
innovation intelligence is transferred across borders and languages
at an unprecedented rate, yet the ability to benefit from it seems
to become more divergent among different corporations and
countries. How much an organization can benefit from innovation
largely depends on how well innovation is managed in it. Thus,
there is a discernible increase in interest in the study of
innovation management. This handbook provides a comprehensive guide
to this subject. The handbook introduces the basic framework of
innovation and innovation management. It also presents innovation
management from the perspectives of strategy, organization and
resource, as well as institution and culture. The book's
comprehensive coverage on all areas of innovation management makes
this a very useful reference for anyone interested in the subject.
Innovation contributes to corporate competitiveness, economic
performance and environmental sustainability. In the Internet era,
innovation intelligence is transferred across borders and languages
at an unprecedented rate, yet the ability to benefit from it seems
to become more divergent among different corporations and
countries. How much an organization can benefit from innovation
largely depends on how well innovation is managed in it. Thus,
there is a discernible increase in interest in the study of
innovation management. This handbook provides a comprehensive guide
to this subject. The handbook introduces the basic framework of
innovation and innovation management. It also presents innovation
management from the perspectives of strategy, organization and
resource, as well as institution and culture. The book's
comprehensive coverage on all areas of innovation management makes
this a very useful reference for anyone interested in the subject.
Chapter 5 of this book is freely available as a downloadable Open
Access PDF under a Creative Commons Attribution-Non Commercial-No
Derivatives 4.0 license available at
http://www.taylorfrancis.com/books/9781315276670
This edited collection explores how digitalization is changing the
management of innovation, and the subsequent implications for the
next phases in its development. The authors identify and examine
relevant phenomena which are related to the ongoing digital
breakthrough in the context of innovation management such as user
innovation, crowd sourcing and crowd funding, as well as social
media. In line with the constant globalization of innovation, the
first volume of Revolution of Innovation Management offers a
variety of international perspectives on these topics with
illustrations and analysis coming from Asia, America, and Europe.
While it is possible for a company achieve short-term profit, it is
much more difficult to sustain corporate success over time. This
book is intended for those who run, or want to run, a business
whatever its size or activity, with the objective of making it
sustainable so that it will be a legacy for future generations.
Indeed, the real purpose of corporate strategy is not only to make
quick profits, but more importantly to create an organization that
will endure. There is much to learn from the experience of
established firms that have existed for a hundred years or more.
They provide the material for this clear and concise book, which
details the main elements of corporate strategy. Recognizing that
each firm is unique, the book resists the temptation of quick
fixes, instead offering lessons to be pondered and used on a
case-by-case basis.
This edited volume explores how the rapid development of business
model innovation changes innovation management at an international
level. It discusses the next phases in its development, and the
impact that this could have on the field. The authors identify and
examine recent trends which have the potential to disrupt the
traditional way of managing innovation, notably in terms of
creativity, product development, and process change. In line with
the constant globalization of innovation, the second volume of
Revolution of Innovation Management offers a variety of
international perspective on these topics with illustrations and
analysis coming from Asia, America, and Europe.
While it is possible for a company achieve short-term profit, it is
much more difficult to sustain corporate success over time. This
book is intended for those who run, or want to run, a business
whatever its size or activity, with the objective of making it
sustainable so that it will be a legacy for future generations.
Indeed, the real purpose of corporate strategy is not only to make
quick profits, but more importantly to create an organization that
will endure. There is much to learn from the experience of
established firms that have existed for a hundred years or more.
They provide the material for this clear and concise book, which
details the main elements of corporate strategy. Recognizing that
each firm is unique, the book resists the temptation of quick
fixes, instead offering lessons to be pondered and used on a
case-by-case basis.
This edited collection explores how digitalization is changing the
management of innovation, and the subsequent implications for the
next phases in its development. The authors identify and examine
relevant phenomena which are related to the ongoing digital
breakthrough in the context of innovation management such as user
innovation, crowd sourcing and crowd funding, as well as social
media. In line with the constant globalization of innovation, the
first volume of Revolution of Innovation Management offers a
variety of international perspectives on these topics with
illustrations and analysis coming from Asia, America, and Europe.
This edited volume brings together academics from both innovation
and marketing fields to explore the additional value for companies
that can be generated with the innovations in marketing and the
marketing of innovations. If ideas need to reach the marketplace,
then marketing strategies, concepts and tools - such as the
continuous development of new product and services - become vital
for their success. On the other hand, marketing management is
influenced by innovation as illustrated by the way social media and
Internet have revolutionized the traditional marketing-mix. Such
linkages between innovation and marketing research need to be much
stronger as companies have to convince internal and external
stakeholders to achieve successful innovation strategies.
State-of-the-art research output from different perspectives would
suit the needs of a researcher as well as the company CEO alike.
This edited volume explores how the rapid development of business
model innovation changes innovation management at an international
level. It discusses the next phases in its development, and the
impact that this could have on the field. The authors identify and
examine recent trends which have the potential to disrupt the
traditional way of managing innovation, notably in terms of
creativity, product development, and process change. In line with
the constant globalization of innovation, the second volume of
Revolution of Innovation Management offers a variety of
international perspective on these topics with illustrations and
analysis coming from Asia, America, and Europe.
From analyzing competition and identifying market segments, to
capitalizing on Internet marketing opportunities and creating
valuable after-sale services, this practical text aims to help the
reader to apply marketing principles to foster success in the
international market-place. It teaches how to objectively evaluate
and manage their company's technological and knowledge-based
competencies, develop effective product and pricing strategies,
more precisely target their marketing efforts and utilize
up-to-date distribution and sales channels. Also included is an
investigation into the most effective positioning of the marketing
department within the organization and a step-by-step guide to
writing a strategic marketing plan.
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