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International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover): F. Kohlbacher International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover)
F. Kohlbacher
R1,411 Discovery Miles 14 110
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Ships in 18 - 22 working days

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

International Marketing in the Network Economy - A Knowledge-Based Approach (Paperback, 1st ed. 2007): F. Kohlbacher International Marketing in the Network Economy - A Knowledge-Based Approach (Paperback, 1st ed. 2007)
F. Kohlbacher
R1,408 Discovery Miles 14 080
Add to cart
Ships in 18 - 22 working days

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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