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International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover) Loot Price: R1,525
Discovery Miles 15 250
Repayment Terms: R143 pm x 12*
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International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover): F. Kohlbacher

International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover)

F. Kohlbacher

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Loot Price R1,525 Discovery Miles 15 250 | Repayment Terms: R143 pm x 12*

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2007
First published: 2007
Authors: F. Kohlbacher
Dimensions: 216 x 140 x 17mm (L x W x T)
Format: Hardcover
Pages: 254
ISBN-13: 978-0-230-51570-3
Categories: Books > Business & Economics > Business & management > International business
Books > Reference & Interdisciplinary > Communication studies > Information theory > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-230-51570-3
Barcode: 9780230515703

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