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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover)
Loot Price: R1,473
Discovery Miles 14 730
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International Marketing in the Network Economy - A Knowledge-Based Approach (Hardcover)
Expected to ship within 10 - 15 working days
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The capability of MNCs to create, transfer and combine knowledge
from different locations is an important determinant of corporate
success. This book uses examples of knowledge-based firms -
Hewlett-Packard Consulting & Integration, Siemens, Mazda, and
Maekawa - to show that knowledge-based marketing is key to a
sustainable competitive advantage.
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