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In The Sea We Swim In, Frank Rose leads us to a new understanding
of stories and their role in our lives. For decades, experts from
many fields—psychologists, economists, advertising and marketing
executives—failed to register the power of narrative. Scientists
thought stories were frivolous. Economists were knee-deep in
theory. Marketers just wanted to cut to the sales pitch. Yet
stories, not reasoning, are the key to persuasion. Whether we’re
aware of it or not, stories determine how we view the world and our
place in it. That means the tools of professional
storytellers—character, world, detail, voice—can unlock a way
of thinking that’s ideal for an age in which we don’t passively
consume media but actively participate in it. Building on insights
from cognitive psychology and neuroscience, Rose shows us how to
see the world in narrative terms, not as a thesis to be argued or a
pitch to be made but as a story to be told. Leading brands and top
entertainment professionals already understand the vast potential
of storytelling. From Warby Parker to Mailchimp to The Walking
Dead, Rose explains how they use stories to establish their
identity and turn ordinary people into fans—and how you can do
the same.
Not long ago we were spectators, passive consumers of mass media.
Now, on YouTube and blogs and Facebook and Twitter, we are media.
No longer content in our traditional role as couch potatoes, we
approach television shows, movies, even advertising as invitations
to participate as experiences to immerse ourselves in at will.
Frank Rose introduces us to the people who are reshaping media for
a two-way world, changing how we play, how we communicate, and how
we think."
Psychologists, economists, advertising and marketing mavens-for
decades, they failed to register the power of narrative. Most
scientists considered stories frivolous. Economists were knee-deep
in theory. Marketers wanted to cut to the sales pitch. Yet stories
are key to how we comprehend the world and our place in it. In The
Sea We Swim In, Frank Rose leads us to a new understanding of
storytelling and its role in our lives. Building on insights from
cognitive psychology and neuroscience, he shows us how to see the
world in narrative terms, not as a thesis to be argued or a pitch
to be made but as a story to be told. Leading brands and top
entertainment professionals already understand this way of
thinking. From Warby Parker to The Walking Dead, Rose shows how
they design and implement complex narrative ecosystems for
interconnected digital worlds-and how you can do the same.
The Internet provides an infrastructure that makes the steadily
increasing amount of information accessible efficiently, quickly,
and inexpensively. Closely connec ted with this opportunity is the
danger that the available information will over charge the
individual information seeker's capability to process the
information and to judge its quality. In this situation,
information intermediaries can take upon the role of an expert and
a guarantor of quality similar to intermediaries in markets for
physical goods or finances. Thus, information intermediaries can be
a trust worthy, information processing third party, mediating
between information seekers and information sources. The current
technological development has created information technologies that
are capable to efficiently process large amounts of information.
However, the pro vision of intermediation services necessitates a
thorough examination of the basic principles underlying the
economics of information intermediaries as well as a sound
foundation on information technologies. The present work by Frank
Rose addresses the fundamental question concerning the economics of
information intermediaries by means of an abstract model. The model
focuses on services that concentrate on the search and mediation of
information, and identifies the essential influencing factors of
the intermediary's environment. The model is then employed to
investigate the impact of environmental conditions on the
information intermediary on the one hand, and the optimal strategy
of the information intermediary as a reaction to environmental
conditions on the other hand."
Wandering, seemingly at random, Angelos is a free spirit ...no
family, no connections and strangely no records. What is his
mission? Why does he create such intrigue? And more importantly, to
where will his trail finally lead?
It seems unthinkable today-but a quarter-century ago, when personal
computers were still new, Steve Jobs was cast out of Apple. The
year was 1985. IBM and Microsoft dominated the computing world. The
revolutionary Macintosh, launched with such fanfare the year
before, was foundering. And Jobs, the guiding force at Apple from
the beginning, seemed a threat to his own company. West of Eden-a
national best-seller when it first appeared in 1989, now updated
with a new introduction-tells how Jobs lured John Sculley from
Pepsi-Cola to lead Apple into the future and then found himself
pushed into exile. This kind of corporate intrigue was far from the
entrepreneurial innocence of Apple's early years. But this is more
than a tale of corporate upheaval. It's a story of America in the
'80s, when computers seemed as much a threat as a promise,
conformity ruled in the corporate suites, and a desire to change
the world was almost automatically suspect. It is the story of a
visionary's fall.
Not long ago we were spectators, passive consumers of mass media.
Now, on YouTube and blogs and Facebook and Twitter, we are media.
And while we watch more television than ever before, how we watch
it is changing in ways we have barely slowed down to register. No
longer content in our traditional role as couch potatoes, we
approach television shows, movies, even advertising as invitations
to participate—as experiences to immerse ourselves in at will.
Wired contributing editor Frank Rose introduces us to the people
who are reshaping media for a two-way world—people like Will
Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost),
and dozens of others whose ideas are changing how we play, how we
chill, and even how we think. The Art of Immersion is an
eye-opening look at the shifting shape of entertainment today.
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