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In the passage from new media and tabloid culture, over political
spin, branding and experience economy, to city scapes, design, and
art in contemporary society, visual culture-visuality, 'the
visual', 'the image world'-is a key denominator. The book is the
first volume of the project Transvisuality in three volumes,
initiated by University of Copenhagen and Liverpool University
Press. It collects leading scholars from all parts of the world in
a scrutiny of what the visual means today. It builds on the debates
on visual culture and visuality in the past decades studies of
culture, but expands on these debates from the perspectives of
theory, analysis and design. It shows how the visual impacts on the
current world and transcends the most different aspects of the
social: how the visual becomes transvisual by adapting and creating
culture in the global, translocal world. It ultimately addresses
the pervasive but puzzling claim of contemporary research that 'the
world has become more visual' and tries to answer it. In the first
volume the issue of the dimension of the visual is a paramount
theme, seen from different interdisciplinary angles. Whether
approaches are prone to nominalism and discourse or to issues of
cognition and framing, the question of what the visual is and what
impacts may pertain to it remains a fundamental challenge to
cultural research.
In a contemporary and ever-changing society, 'the visual' has
become a dynamic element that traverse all parts of current life
all over the world - what in this book series is termed
transvisuality. The present book is volume 3, which attempts to
study the visual as it comes about: through the dynamic involvement
in all sorts of articulations. The topics are in all volumes
covered by introductions bring everything together under the new
theme of transvisuality: the notion of visual as a cultural
practice and constant dynamic that knows no representational limits
and no framings. In this volume, the visual is seen as dynamic new
and nonrepresentational matter - a 'flesh' which is researched from
the particular vantage points of design of the visual and branding
of the visual. In dialogue with radical new theories of the
present, non-representational theory and new materialism, design
and branding are surveyed from the viewpoint of business research,
design studies, cultural studies, and practice - all focused on the
visual. Topics covered are fashion blogging, DIY, Junk Space,
handmade signage and public spaces in New Delhi, city branding,
dance festivals and youtubing, visual branding in China and
Multi-Sensory Retrieval Methods.
In contemporary society, 'the visual' becomes a traversing
denominator passing through the most diverse articulations: from
new media, branding, drone vision and robot culture to cityscapes,
design and art. The transvisuality project in three volumes
promotes the turn away from the predominance of a focus on
representations in studies of visual culture. Volume 2 introduces
visual organisation in-the-making as an effect of manifold
traversing articulations and interconnected practices: how is the
'stuff' of visuality-an image like a photograph, an incident on TV,
a cinematic oeuvre-intertwined in a range of cultural practices,
transformed and transgressed by them in transvisuality. The aim of
the book is to map how visual organizations are traversing culture
as articulatory practices in situ. The resulting case studies take
their departure in different materialities and agencies of
empirical, embedded visuality-from canvas to drone camera-and
illustrate how transvisuality evolves in and around publics and
communities on the one hand and through bodies and media on the
other. The visual articulations analysed in this volume span from
cellphone videos to forensic images, from biomedia to robots, from
bunker ruins to Kalighat pat paintings, from a Palestinian wedding
dress to video footage of unknown strangers in a metro, from the
Gorgon Stare to movies becoming art installations. While the first
volume addresses the boundaries of the notion of visuality and
creative openings that visual culture studies offer, the third
volume maps visuality in contexts of design, creativity and brand
management.
This book offers a compelling study of contemporary developments in
European migration studies and the representation of migration in
the arts and cultural institutions. It introduces scholars and
students to the new concept of 'postmigration', offering a review
of the origin of the concept (in Berlin) and how it has taken on a
variety of meanings and works in different ways within different
national, cultural and disciplinary contexts. The authors explore
postmigrant theory in relation to the visual arts, theater, film
and literature as well as the representation of migration and
cultural diversity in cultural institutions, offering case studies
of postmigrant analyses of contemporary works of art from Europe
(mainly Denmark, Germany and Great Britain).
In a contemporary and ever-changing society, 'the visual' has
become a dynamic element that traverse all parts of current life
all over the world - what in this book series is termed
transvisuality. The present book is volume 3, which attempts to
study the visual as it comes about: through the dynamic involvement
in all sorts of articulations. The topics are in all volumes
covered by introductions bring everything together under the new
theme of transvisuality: the notion of visual as a cultural
practice and constant dynamic that knows no representational limits
and no framings. In this volume, the visual is seen as dynamic new
and nonrepresentational matter - a 'flesh' which is researched from
the particular vantage points of design of the visual and branding
of the visual. In dialogue with radical new theories of the
present, non-representational theory and new materialism, design
and branding are surveyed from the viewpoint of business research,
design studies, cultural studies, and practice - all focused on the
visual. Topics covered are fashion blogging, DIY, Junk Space,
handmade signage and public spaces in New Delhi, city branding,
dance festivals and youtubing, visual branding in China and
Multi-Sensory Retrieval Methods.
This book offers a compelling study of contemporary developments in
European migration studies and the representation of migration in
the arts and cultural institutions. It introduces scholars and
students to the new concept of 'postmigration', offering a review
of the origin of the concept (in Berlin) and how it has taken on a
variety of meanings and works in different ways within different
national, cultural and disciplinary contexts. The authors explore
postmigrant theory in relation to the visual arts, theater, film
and literature as well as the representation of migration and
cultural diversity in cultural institutions, offering case studies
of postmigrant analyses of contemporary works of art from Europe
(mainly Denmark, Germany and Great Britain).
In contemporary society, 'the visual' becomes a traversing
denominator passing through the most diverse articulations: from
new media, branding, drone vision and robot culture to cityscapes,
design and art. The transvisuality project in three volumes
promotes the turn away from the predominance of a focus on
representations in studies of visual culture. Volume 2 introduces
visual organisation in-the-making as an effect of manifold
traversing articulations and interconnected practices: how is the
'stuff' of visuality-an image like a photograph, an incident on TV,
a cinematic oeuvre-intertwined in a range of cultural practices,
transformed and transgressed by them in transvisuality. The aim of
the book is to map how visual organizations are traversing culture
as articulatory practices in situ. The resulting case studies take
their departure in different materialities and agencies of
empirical, embedded visuality-from canvas to drone camera-and
illustrate how transvisuality evolves in and around publics and
communities on the one hand and through bodies and media on the
other. The visual articulations analysed in this volume span from
cellphone videos to forensic images, from biomedia to robots, from
bunker ruins to Kalighat pat paintings, from a Palestinian wedding
dress to video footage of unknown strangers in a metro, from the
Gorgon Stare to movies becoming art installations. While the first
volume addresses the boundaries of the notion of visuality and
creative openings that visual culture studies offer, the third
volume maps visuality in contexts of design, creativity and brand
management.
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