TransVisuality: The Cultural Dimension of Visuality (Volume 3) - Purposive Action: Design and Branding (Paperback)

In a contemporary and ever-changing society, 'the visual' has become a dynamic element that traverse all parts of current life all over the world - what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings. In this volume, the visual is seen as dynamic new and nonrepresentational matter - a 'flesh' which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice - all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.

General

Imprint:	Liverpool University Press
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2018
Editors:	Anders Michelsen • Frauke Wiegand
Contributors:	Tore Kristensen
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Paperback
Pages:	296
ISBN-13:	978-1-80085-718-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Art forms, treatments & subjects > Other graphic art forms > General Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Professional & Technical > Technology: general issues > Technical design > General Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 - > General Promotions
LSN:	1-80085-718-7
Barcode:	9781800857186

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