For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

This edition has been completely updated, and features and two new chapters that bring the materials up-to-date. It is an essential read for those entering the field of retail buying and merchandizing. "THE NEW CHAPTERS ARE: "

• Multiculturalism: Assessing the Product Needs of America's Major Ethnicities.

Buyers and merchandisers must assess the demographics of the various ethnicities to make concrete buying decisions. Also addressed are the different product classifications and how these consumer groups go about purchasing them.

• The Importance of Business Etiquette When Purchasing in Global Markets.

Buyers must be knowledgeable in terms of etiquette when going offshore to meet with the sellers of different products. Attention to this will more than likely render the best terms for the retail merchandising team. Included with this text is a DVD containing a two-part production providing an on-site view of purchasing, planning, and buying, The action progresses from the stages of a buyer planning the purchase, through the buyer visiting the wholesale market, featuring many of the stops made in finalizing the purchase. The footage for the DVD was created in various buyers' premises including the New York City Garment Center, a resident buying office, in showrooms, and in other real-life settings.