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Instill social responsibility in your students!"Ethical behavior in
international business is our strongest hope, especially at a time
when alternative systems of governing individual and corporate
behaviors are at their weakest levels." --Gopalkrishnan R. Iyer,
from the chapter "Approaches to Ethics in International Business
EducationIn recent years there has been a rapid growth of academic
and practical interest in business ethics and social responsibility
at the corporate level. Teaching International Business: Ethics and
Corporate Social Responsibility is a collection of academic
writings on the issues and challenges of incorporating ethics and
corporate social responsibility concerns into international
business education. The logic of economic globalization presumes
that economic principles and business ethics are universal, but in
fact, cross-cultural realities and indigenous perspectives are
often quite unique. Teaching International Business: Ethics and
Corporate Social Responsibility covers the major perspectives in
business ethics as they relate to international business.In
Teaching International Business: Ethics and Corporate Social
Responsibility, you will explore: techniques and approaches for
teaching ethics and social responsibility to your students
individual versus corporate responsibility cultural effects on
generally accepted accounting principles (GAAP) cultural effects on
generally accepted auditing standards (GAAS) globalization and its
impacts ethical issues in international marketingTeaching
International Business: Ethics and Corporate Social Responsibility
brings you ethical issues and perspectives in economics,
management, finance, accounting, and marketing. The broad range of
approaches and issues presented here will be of immense use to
educators teaching foundational international business courses.
This volume will go a long way in gripping students'interests while
delivering relevant educational information.
Discover an important tool in the development of new marketing
strategies for satisfying online customers! Edited by two experts
in the fields of business and marketing, Customer Relationship
Management in Electronic Markets is designed to help you build
Internet relationships that lead to customer retention and
long-term loyalty. With this book, you will be able to offer
customers the benefits they seek in the virtual marketplace and
serve their best interests. Examining Web sites, e-mail, data
mining, and other technology, this valuable tool can help you
attract and keep the customers who will be the most profitable for
your business. Despite many predictions that electronic marketing
would create high profits for lower costs, many businesses have
been discouraged by low yields due to ineffectual methods of
obtaining and maintaining customers. Customer Relationship
Management in Electronic Markets provides multiple frameworks,
strategies, and techniques around which to organize your company's
electronic marketing plans. It shows you how to calculate trends,
predict customer loss and gain, and prevent dissolution through
analysis of the customer's ever-changing needs. This volume also
utilizes examples of real successful companies that have used the
Internet to the fullest extent, like Staples, Dell, and Amazon.com.
Customer Relationship Management in Electronic Markets is an
excellent resource for individuals engaged in any aspect of
business relationships, from customer service managers, consultants
and corporate trainers in marketing, to owners of major
corporations, online businesses and entrepreneurs, and students in
the field. Specifically, you will gain information on the
following: business-to-business (B2B) and business-to-customer
(B2C) exchangessimilarities, differences, and how the Internet has
changed these relationships the prospects of the Internet for
marketing and customer relationshipspredictions, positive effects,
and negative effects from its inception to today how to develop and
maintain a loyal customer base via the Internet improving B2B
exchanges and business buyer relationship management through
seamless Internet integration how to create a Web site that
satisfies loyal customers and draws in new customers Featuring
several charts, tables, and graphs, this guide provides effective
measures that you can institute to ensure your company's longevity.
Customer Relationship Management in Electronic Markets will help
you create marketing strategies that will successfully meet the
needs of your customers and enhance your business reputation.
Discover an important tool in the development of new marketing
strategies for satisfying online customers! Edited by two experts
in the fields of business and marketing, Customer Relationship
Management in Electronic Markets is designed to help you build
Internet relationships that lead to customer retention and
long-term loyalty. With this book, you will be able to offer
customers the benefits they seek in the virtual marketplace and
serve their best interests. Examining Web sites, e-mail, data
mining, and other technology, this valuable tool can help you
attract and keep the customers who will be the most profitable for
your business. Despite many predictions that electronic marketing
would create high profits for lower costs, many businesses have
been discouraged by low yields due to ineffectual methods of
obtaining and maintaining customers. Customer Relationship
Management in Electronic Markets provides multiple frameworks,
strategies, and techniques around which to organize your company's
electronic marketing plans. It shows you how to calculate trends,
predict customer loss and gain, and prevent dissolution through
analysis of the customer's ever-changing needs. This volume also
utilizes examples of real successful companies that have used the
Internet to the fullest extent, like Staples, Dell, and Amazon.com.
Customer Relationship Management in Electronic Markets is an
excellent resource for individuals engaged in any aspect of
business relationships, from customer service managers, consultants
and corporate trainers in marketing, to owners of major
corporations, online businesses and entrepreneurs, and students in
the field. Specifically, you will gain information on the
following: business-to-business (B2B) and business-to-customer
(B2C) exchangessimilarities, differences, and how the Internet has
changed these relationships the prospects of the Internet for
marketing and customer relationshipspredictions, positive effects,
and negative effects from its inception to today how to develop and
maintain a loyal customer base via the Internet improving B2B
exchanges and business buyer relationship management through
seamless Internet integration how to create a Web site that
satisfies loyal customers and draws in new customers Featuring
several charts, tables, and graphs, this guide provides effective
measures that you can institute to ensure your company's longevity.
Customer Relationship Management in Electronic Markets will help
you create marketing strategies that will successfully meet the
needs of your customers and enhance your business reputation.
Instill social responsibility in your students "Ethical behavior in
international business is our strongest hope, especially at a time
when alternative systems of governing individual and corporate
behaviors are at their weakest levels." --Gopalkrishnan R. Iyer,
from the chapter "Approaches to Ethics in International Business
EducationIn recent years there has been a rapid growth of academic
and practical interest in business ethics and social responsibility
at the corporate level. Teaching International Business: Ethics and
Corporate Social Responsibility is a collection of academic
writings on the issues and challenges of incorporating ethics and
corporate social responsibility concerns into international
business education. The logic of economic globalization presumes
that economic principles and business ethics are universal, but in
fact, cross-cultural realities and indigenous perspectives are
often quite unique. Teaching International Business: Ethics and
Corporate Social Responsibility covers the major perspectives in
business ethics as they relate to international business.In
Teaching International Business: Ethics and Corporate Social
Responsibility, you will explore: techniques and approaches for
teaching ethics and social responsibility to your students
individual versus corporate responsibility cultural effects on
generally accepted accounting principles (GAAP) cultural effects on
generally accepted auditing standards (GAAS) globalization and its
impacts ethical issues in international marketingTeaching
International Business: Ethics and Corporate Social Responsibility
brings you ethical issues and perspectives in economics,
management, finance, accounting, and marketing. The broad range of
approaches and issues presented here will be of immense use to
educators teaching foundational international business courses.
This volume will go a long way in gripping students'interests while
delivering relevant educational information.
Marketing Challenges in Transition Economies of Europe, Baltic
States and the CIS is a collection of conceptual and empirical
articles on the developments of markets, marketing orientation, and
marketing strategy in the transition economies of Eastern and
Central Europe, the Baltic States, and the CIS. This unique book
includes conceptual frameworks and research studies that will
illuminate topics, such as marketing institutional development,
marketing orientation, and foreign direct investment to help you
gain a better understanding of the current and future roles of
marketing in transition economies.
The volume presents the best papers of the special issue
'E-Services' of the Journal of Value Chain Management. A group of
well-known authors from around the world discuss the
state-of-the-art of the research and development in various aspects
of 'E-Services' including E-Commerce, international aspects of
electronic services, growth through E-Services, satisfaction and
loyalty in electronic markets, and service engineering.
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