Discover an important tool in the development of new marketing
strategies for satisfying online customers! Edited by two experts
in the fields of business and marketing, Customer Relationship
Management in Electronic Markets is designed to help you build
Internet relationships that lead to customer retention and
long-term loyalty. With this book, you will be able to offer
customers the benefits they seek in the virtual marketplace and
serve their best interests. Examining Web sites, e-mail, data
mining, and other technology, this valuable tool can help you
attract and keep the customers who will be the most profitable for
your business. Despite many predictions that electronic marketing
would create high profits for lower costs, many businesses have
been discouraged by low yields due to ineffectual methods of
obtaining and maintaining customers. Customer Relationship
Management in Electronic Markets provides multiple frameworks,
strategies, and techniques around which to organize your company's
electronic marketing plans. It shows you how to calculate trends,
predict customer loss and gain, and prevent dissolution through
analysis of the customer's ever-changing needs. This volume also
utilizes examples of real successful companies that have used the
Internet to the fullest extent, like Staples, Dell, and Amazon.com.
Customer Relationship Management in Electronic Markets is an
excellent resource for individuals engaged in any aspect of
business relationships, from customer service managers, consultants
and corporate trainers in marketing, to owners of major
corporations, online businesses and entrepreneurs, and students in
the field. Specifically, you will gain information on the
following: business-to-business (B2B) and business-to-customer
(B2C) exchangessimilarities, differences, and how the Internet has
changed these relationships the prospects of the Internet for
marketing and customer relationshipspredictions, positive effects,
and negative effects from its inception to today how to develop and
maintain a loyal customer base via the Internet improving B2B
exchanges and business buyer relationship management through
seamless Internet integration how to create a Web site that
satisfies loyal customers and draws in new customers Featuring
several charts, tables, and graphs, this guide provides effective
measures that you can institute to ensure your company's longevity.
Customer Relationship Management in Electronic Markets will help
you create marketing strategies that will successfully meet the
needs of your customers and enhance your business reputation.
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