The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation's target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader's attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.

Management 4e is an introductory text that provides internationally accepted management theories within the framework of South African and southern African organisational practices. The theory is applied to case studies of well-known organisations.

This is a textbook for undergraduate students at universities and universities of technology.

Features:

• The book highlights managerial processes within the South African context while also providing a global perspective of business practices
• The use of familiar organisations that are operational in South Africa and beyond are used as examples
• Case studies are linked to the chapter content
• The book includes a user-friendly list of terminology used in the text
• There are questionnaires and skills-based exercises throughout the book to enhance students' managerial competencies

The focus of Management 5th edition is to establish the vital competencies of communication; planning and financial management; teamwork; strategic action; global awareness; and emotional intelligence as a necessity to the foundation of management practice.

The text prepares students for the workplace within the field of management using practical examples and experiential exercises so that they can apply this knowledge. Management 5e is an introductory text written for students who are studying general management as part of an undergraduate course, either at a university or a university of technology.

The fifth edition of Management includes:

• A chapter opening case study to familiarise students with the theoretical concepts covered in the particular chapter as well as indicating how these concepts apply in the business world.
• Managerial competency features and competency development exercises to prepare students for advancing in their management studies and to prep ar e them for the workplace within this field.
• Contemporary management in practice and South African insight features that offer practical examples and experiential exercises to give students the opportunity to apply their knowledge.
• Discussion questions at the end of each chapter to test students understanding of the content covered.

With its improved design and added features, this text presents a less heavy, more accessible version of the previous edition. The context of the book extends beyond South Africa and the African continent, adopting a more global perspective.