Contemporary cases in Southern African marketing (Paperback, 3)

The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to an organisation's target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader's attention towards the most important points. Contemporary cases in Southern African marketing is aimed at undergraduate and postgraduate students of marketing.

General

Imprint:	Van Schaik Publishers
Country of origin:	South Africa
Release date:	February 2016
Authors:	H.B. Klopper • K. Viljoen
Dimensions:	245 x 170 x 11mm (L x W x T)
Format:	Paperback
Pages:	156
Edition:	3
ISBN-13:	978-0-627-03328-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-627-03328-8
Barcode:	9780627033285

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!