Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

In this issue of Clinics in Perinatology, guest editors Drs. Brenda Poindexter and Amy B. Hair bring their considerable expertise to the topic of Neonatal Nutrition. Emphasizing evidence to support clinical decision making, top experts in the field discuss important topics in the nutrition of neonates with the goals of reducing infant mortality and morbidity. Contains 14 practice-oriented topics including maternal diet for babies in the NICU; myths and fallacies about feeding healthy term and late-preterm infants during neonatal transition; enteral nutrition: evidence for feeding practices; post-NEC nutrition; nutrition management of high-risk neonates after discharge; and more.  Provides in-depth clinical reviews of neonatal nutrition, offering actionable insights for clinical practice.  Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews. 

A bison and a bobtailed horse race across the sky, raising a trail of dust behind them--leaving it, the Milky Way, to forever mark their path. An unknown Arapaho teller shared this account with an ethnographer in 1893, explaining how the race determined which animal would be ridden, which would be food. Traditional American Indian oral narratives, ranging from origin stories to trickster tales and prayers, constitute part of the great heritage of each tribe. Many of these narratives, gathered in the late nineteenth and early twentieth centuries, were obtained or published only in English translation. Although this is the case with many Arapaho stories, extensive Arapaho-language texts exist that have never before been published--until now. "Arapaho Stories, Songs, and Prayers" gives new life to these manuscripts, celebrating Arapaho oral narrative traditions in all the richness of their original language.
Working with Alonzo Moss, Sr., and William J. C'Hair, two fluent native speakers of Arapaho, Andrew Cowell retranscribes these texts--collected between the early 1880s and the late 1920s--into modern Arapaho orthography, and retranslates and annotates them in English. Masterpieces of oral literature, these texts include creation accounts, stories about the Arapaho trickster character Nih'oo3oo, animal tales, anecdotes, songs, prayers, and ceremonial speeches. In addition to a general introduction, the editors offer linguistic, stylistic, thematic, and cultural commentary and context for each of the texts.
More than any other work, this book affords new insights into Arapaho language and culture. It expands the Arapaho lexicon, discusses Arapaho values and ethos, and offers a uniquely informed perspective on Arapaho storytelling. An unparalleled work of recovery and preservation, it will at once become "the" reference guide to the Arapaho language and its texts.

A positive, beautiful and inclusive picture book all about celebrating being yourself from Down syndrome advocate Sofia Sanchez! Wouldn't it be boring if we were all the same? Being just who we are is great! This inclusive and empowering picture book from Sofia Sanchez, a twelve-year-old model and actress with Down syndrome, reminds readers how important it is to embrace what makes you unique, be confident, and be proud of who you are. Imagine all of the wonderful things you can do if you don't let anyone stop you! You are enough just how you are. Sofia is unique, but her message is universal: We all belong. Each spread features beautiful, full-color illustrations Includes a full cast of kid characters with all kinds of backgrounds, experiences, and abilities This book also includes back matter with a brief bio of Sofia and her journey so far, as well as additional information about Down syndrome and how we can all be more accepting, more inclusive, and more kind

Journalist Steve Muehler gets more than he bargained for when he flies to North Dakota to research a little-known cult led by a reclusive figure who calls himself "Mule Hair."

From the airport, he's taken to the tiny town of Wahpeton, and from there to an old opera house that is the hub of Mule Hair's compound. The fully stocked bar with red and white wines, marijuana, and psychedelic mushrooms is a signal of things to come.

Then, High Priestess Abigail, a stunning woman wearing all black, leads him to Mule Hair, who is looking down at the world from his loft and wearing black leather gloves and a smoking jacket autographed by Hugh Hefner.

Mueller has only just begun to take in the eccentricities of Mule Hair and his devoted group of followers. For the next seven weeks, he will participate in a series of dark rituals that includes drugs, autoerotic asphyxiation, the eating of placenta pot pies, forbidden sex, and much more.

Join Mueller as he enters a secretive world. Here, the concern is not so much the journey that Mule Hair and his followers are on; it is how that journey will end.

Lucy Audubon lived and died in the shadow of her husband, the famous American artist and naturalist, John James Audubon. Few people today know her name, or that she made it possible for Audubon to complete much of his work. In "Lucy, M'amie, " author Nolanne O'Hair captures the spirit of Lucy Audubon and vividly portrays the era in which she lived. Timeless and enduring, this fictionalized account explores the life of an indomitable woman who struggles to maintain her family through continual hard times yet always provides the encouragement her talented, idealistic husband so desperately needs. "Lucy, M'amie" follows Lucy's life beginning 1802, when her family moves to America from Derbyshire, England, and to her marriage in 1808 at the age of twenty. It depicts the details of Lucy's life as she watches her husband transform from a peculiar artist and naturalist to a world-famous figure. This portrait not only recounts Lucy's struggles and adventures; it unveils her heart and mind, brings her out of her husband's shadow, and gives rich insights into the life and times of a capable, resourceful pioneer woman.

A college initiation prank goes horribly wrong in this psychological thriller from first time director Will Canon. As part of their induction to the college, Frank (Jon Foster), the overbearing head of his fraternity, decides to test his 'brothers' to the limit by issuing each of them with a gun and telling them to rob a local store. The initiates are supposed to be stopped from pulling their guns at the last moment by a fellow student, but events take a turn for the worse when Kevin (Lou Taylor Pucci) winds up being shot by store worker Mike (Arlen Escarpeta). When wounded Kevin struggles back to the college and Frank refuses to compromise himself by alerting the authorities, fellow initiate Adam (Trevor Morgan) is sent back to the shop to try to put things right, but his problems are only just beginning.

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect (R) and SmartBook 2.0.

"Ronald Johnson's Modernist Collage Poetry "is the first monograph to address the legacy of the American poet, Ronald Johnson (1935-1998). Drawing upon never before seen archival material, this book sets out to understand Johnson's poetry in the context of the "New American" collage tradition, stretching from Ezra Pound to Louis Zukofsky and beyond. Additionally, Ross Hair assesses Johnson's work in relation to wider questions concerning literary chronologies, especially the discontinuities commonly seen to exist between nineteenth-century Romantic and twentieth-century modernist literary forms.

Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensive overview of the current state-of-the-art in PLS-PM research. Like the previous edition, the book is divided into three parts: the first part emphasizes the basic concepts and extensions of the PLS-PM method; the second part discusses the methodological issues that have been the focus of recent developments, and the last part deals with real-world applications of the PLS-PM method in various disciplines. This new edition broadens the scope of the first edition and consists of entirely new original contributions, again written by expert authors in the field, on a wide range of topics, including: how to perform quantile composite path modeling with R; the rationale and justification for using PLS-PM in top-tier journals; psychometric properties of three weighting schemes and why PLS-PM is a better fit to mode B; a comprehensive review of PLS software; how to perform out-of-sample predictions with ordinal consistent partial least squares; multicollinearity issues in PLS-PM using ridge regression; theorizing and testing specific indirect effects in PLS and considering their effect size; how to run hierarchical models and available approaches; and how to apply necessary condition analysis (NCA) in PLS-PM. This book will appeal to researchers interested in the latest advances in PLS-PM as well as masters and Ph.D. students in a variety of disciplines who use PLS-PM methods. With clear guidelines on selecting and using PLS-PM, especially those related to composite models, readers will be brought up to date on recent debates in the field.

MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

From Crisis to Victory is Sue Porter and Jerry Mallard's fast-moving story from their battle to survive an epidemic of killer bacteria, Hurricane Rita, erupting volcanoes, asteroid impacts, and a collapsing society to experience the glorious climax of Jesus Christ's return. From Crisis to Victory is the story of ordinary people who, when challenged to survive, find the courage to overcome the crisis and be victorious! This is a "Three Seat Belt" story. So dear reader, fasten them all and enjoy!

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

From Down syndrome advocate and viral sensation Sofia Sanchez, comes this beautiful and inclusive picture book about all the different ways to make a family. You are loved by so many people... Most of all you are loved by your family. No one loves you like your family loves you. Families come in so many different shapes and sizes - some are far away, some live all together, some have two mummies and some two daddies. Every family is unique! No matter what, families show you how strong you are and how much they love you! A beautiful companion book to You are Enough Sweet narrative, bought to life by beautiful and colourful illustrations from Sofia Cardoso A brilliant celebrations of all the different types of families - including the people in your school, your community and those you chose to love as family.

You will absolutely love the 101 Asian recipes in this easy-to-use cookbook! This engaging cookbook includes dozens upon dozens of full-proof Asian recipes that are quick and easy to do--all in time for tonight's supper! The recipes will appeal to Americans' growing interest in Asian cuisines and a taste for foods that range from pot stickers to bulgogi burgers and from satay to summer rolls. Whether you're hurrying to get a weekday meal on the table for family or entertaining on the weekend, author and blogger Jaden Hair will walk you through the steps of creating fresh, delicious Asian meals without fuss. In an accessible style and a good splash of humor, Jaden takes the trauma out of preparing "foreign" Asian recipes. With Jaden's guiding hand, you'll find it both simple and fun to recreate Asian flavors in your own kitchen and to share the excitement of fresh Asian food with your family and friends! Asian recipes include: Firecracker Shrimp Pork & Mango Potstickers Quick Vietnamese Chicken Pho Beer Steamed Shrimp with Garlic Korean BBQ-style Burgers Maridel's Chicken Adobo Simple Baby Bok Choy and Snow Peas Chinese Sausage Fried Rice Grilled Bananas with Chocolate and Toasted Coconut Flakes

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM.

Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.