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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
EUROPEAN RETAIL RESEARCH welcomes manuscripts on original
theoretical or conceptual contributions as well as empirical
research - based either on large-scale empirical data or on the
case-study method. Following the state of the art in retail
research, articles on any major issues that concern the general
field of retailing and distribution are welcome.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
EUROPEAN RETAIL RESEARCH welcomes manuscripts on original
theoretical or conceptual contributions as well as empirical
research - based either on large-scale empirical data or on the
case-study method. Following the state of the art in retail
research, articles on any major issues that concern the general
field of retailing and distribution are welcome.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
EUROPEAN RETAIL RESEARCH welcomes manuscripts on original
theoretical or conceptual contributions as well as empirical
research - based either on large-scale empirical data or on the
case-study method. Following the state of the art in retail
research, articles on any major issues that concern the general
field of retailing and distribution are welcome.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
In 50 Beitragen widmen sich kompetente Autoren aus Wissenschaft und
Praxis unterschiedlichen Facetten des Global Trade. Dabei werden
nicht nur die Erscheinungsformen und Rahmenbedingungen des
Aussenhandels betrachtet, sondern es erfolgt daruber hinaus eine
umfassende Auseinandersetzung mit Strategien und Vorgehensweisen
der Selektion und Bearbeitung auslandischer Absatz- und
Beschaffungsmarkte sowie der Gestaltung und Fuhrung
aussenhandelsorientierter Unternehmen.
"Eine gelungene Auswahl von Beitragen zu wirklich relevanten
Themen Fallstudien stutzen die Theorie und illustrieren die
Praxis." www.literaturtest.de"
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication s concept."
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication s concept."
Hanna Schramm-Klein analysiert die Wirkungen von
Multi-Channel-Systemen auf das individuelle Konsumentenverhalten
und zeigt, dass Multi-Channel-Systeme bei Betonung von AEhnlichkeit
und Konsistenz in der Ausgestaltung als Strategie zur Steigerung
des "Share of Customer" eingesetzt werden koennen.
A compact overview of the most relevant concepts and developments
in International Management. The various strategy concepts of
internationally active companies and their implementation in
practice are the core of this book. The authors describe the
particularities of international value chain activities and
management functions and offer a thorough understanding of how
Production & Sourcing, Research & Development, Marketing,
Human Resource Management and Controlling have to be designed in an
international company and what models are available to understand
those activities in an international context. In 23 lessons, a
comprehensive overview of all key issues is given. Each lesson is
accompanied by a case study from an international company to
facilitate the understanding of all important factors involved in
strategic international management. In this third edition, all
chapters have been updated, all case studies revised, new chapters
and recent data were integrated.
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