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Multi-Channel-Retailing - Verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel (German, Paperback, 2003 ed.) Loot Price: R2,051
Discovery Miles 20 510
Repayment Terms: R192 pm x 12*
Multi-Channel-Retailing - Verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel (German, Paperback,...

Multi-Channel-Retailing - Verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel (German, Paperback, 2003 ed.)

Hanna Schramm-Klein

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R2,051 Discovery Miles 20 510 | Repayment Terms: R192 pm x 12*

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Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von AEhnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden koennen.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: February 2003
First published: 2003
Authors: Hanna Schramm-Klein
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback
Pages: 402
Edition: 2003 ed.
ISBN-13: 978-3-8244-7769-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
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LSN: 3-8244-7769-6
Barcode: 9783824477692

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