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Aussenhandel - Marketingstrategien und Managementkonzepte (German, Paperback, Softcover reprint of the original 1st ed. 2004) Loot Price: R2,661
Discovery Miles 26 610
Repayment Terms: R249 pm x 12*
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Aussenhandel - Marketingstrategien und Managementkonzepte (German, Paperback, Softcover reprint of the original 1st ed. 2004):...

Aussenhandel - Marketingstrategien und Managementkonzepte (German, Paperback, Softcover reprint of the original 1st ed. 2004)

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

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Loot Price R2,661 Discovery Miles 26 610 | Repayment Terms: R249 pm x 12*

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In 50 Beitragen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Facetten des Global Trade. Dabei werden nicht nur die Erscheinungsformen und Rahmenbedingungen des Aussenhandels betrachtet, sondern es erfolgt daruber hinaus eine umfassende Auseinandersetzung mit Strategien und Vorgehensweisen der Selektion und Bearbeitung auslandischer Absatz- und Beschaffungsmarkte sowie der Gestaltung und Fuhrung aussenhandelsorientierter Unternehmen.
"Eine gelungene Auswahl von Beitragen zu wirklich relevanten Themen Fallstudien stutzen die Theorie und illustrieren die Praxis." www.literaturtest.de"

General

Imprint: Gabler
Country of origin: Germany
Release date: March 2012
First published: 2004
Editors: Joachim Zentes • Dirk Morschett • Hanna Schramm-Klein
Dimensions: 244 x 170 x 54mm (L x W x T)
Format: Paperback
Pages: 1075
Edition: Softcover reprint of the original 1st ed. 2004
ISBN-13: 978-3-322-89037-5
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-322-89037-6
Barcode: 9783322890375

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