European Retail Research - 2014, Volume 28, Issue I (Paperback, 2015 ed.)

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	European Retail Research
Release date:	May 2015
First published:	2015
Editors:	Thomas Foscht • Dirk Morschett • Thomas Rudolph • Peter Schnedlitz • Hanna Schramm-Klein • Bernhard Swoboda
Dimensions:	210 x 148 x 10mm (L x W x T)
Format:	Paperback
Pages:	160
Edition:	2015 ed.
ISBN-13:	978-3-658-09602-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	3-658-09602-0
Barcode:	9783658096021

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