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Books > Reference & Interdisciplinary > Communication studies > Research methods
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European Retail Research - 2014, Volume 28, Issue I (Paperback, 2015 ed.)
Loot Price: R1,903
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European Retail Research - 2014, Volume 28, Issue I (Paperback, 2015 ed.)
Series: European Retail Research
Expected to ship within 10 - 15 working days
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting
manuscripts of high quality and innovativeness with a focus on
retail researchers, retail lecturers, retail students and retail
executives. As it has always been, retail executives are part of
the target group and the knowledge transfer between retail research
and retail management remains a part of the publication's concept.
EUROPEAN RETAIL RESEARCH welcomes manuscripts on original
theoretical or conceptual contributions as well as empirical
research - based either on large-scale empirical data or on the
case-study method. Following the state of the art in retail
research, articles on any major issues that concern the general
field of retailing and distribution are welcome.
General
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