The author presents us with the first collection of facts on the cultural aspects of food and eating among the Southern Bantu. She demonstrates conclusively that this universally neglected subject can and must be treated in the science of human civilization. This analysis considerably enlarges and deepens our conception of early human organization, especially in its economic aspect.

The force of hunger in shaping human character and social structure has been largely overlooked. This omission is a serious one in the study of primitive society, in which starvation is a constant menace. This work remedies this deficiency and opens up new lines of anthropological inquiry. The whole network of social institutions is examined which makes possible the consumption, distribution, and production of food-eating customs, as well as the religion and magic of food-production.

The force of hunger in shaping human character and social structure has been largely overlooked. This omission is a serious one in the study of primitive society, in which starvation is a constant menace. This work remedies this deficiency and opens up new lines of anthropological inquiry. The whole network of social institutions is examined which makes possible the consumption, distribution, and production of food-eating customs, as well as the religion and magic of food-production.

This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

Pope's overriding concern is with the role of the church in social affairs ...he contributes insights into many related issues, including the distinction between church and sect, the relation between social class and religion, the impact of economic development and technological change on the community ...and the causes and consequences of mob behavior.-from the new Introduction This reprinting in paperback form of Pope's classic study in the sociology of religion is a true joy.-Concordia Theological Monthly

Cancer has a complex aetiology, probably due to a sophisticated interaction between the genetic endowment of individuals and environmental risk factors. The continuing magnitude and severity of cancer as a major health problem renders cancer prevention an important area in the field of cancer research. Developments in cancer prevention have benefited from the recent advances in molecular and cellular biology. Several specific molecules have been identified as promising targets for cancer prevention and numerous agents have been synthesised, developed and tested to modulate the functions of these molecules. Given the ongoing advances in our understanding in the genesis of cancer, it is possible to develop new and better agents on a more mechanistic basis. The most striking examples for this mechanism-based approach for cancer prevention include: the role of inducible cyclooxygenase-2 (COX-2) in colon cancer and the preventive effects of COX-2 inhibitors (e.g., celecoxib); the involvement of oestrogen receptors in breast cancer and the development of selective estrogen receptor modulators (e.g., tamoxifen and raloxifene) for the prevention of this malignancy; and the function of androgen in prostate cancer and the use of 5-a-reductase inhibitors (e.g., finasteride) as a preventive measure. This book provides leading edge research from around the globe on this field.