The Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs to embark on their journey to develop their idea into a successful start-up.

The Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs to embark on their journey to develop their idea into a successful start-up.