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This book collects together pieces by significant figures in
American advertising, including George L. Dyer, who at the time of
his death left almost no other written record of his point of view.
There is a substantial introduction by the editor, which
interweaves the history of advertising with the history of the era
of American industrial coming-of-age, touching not only on the
impact of mass-production, but also the beginnings of corporate
social responsibility.
This book collects together pieces by significant figures in
American advertising, including George L. Dyer, who at the time of
his death left almost no other written record of his point of view.
There is a substantial introduction by the editor, which
interweaves the history of advertising with the history of the era
of American industrial coming-of-age, touching not only on the
impact of mass-production, but also the beginnings of corporate
social responsibility.
As you are reading this, you are obviously interested in how
Marketing actually works and what is actually effective. You
already have been through the wringer with all these online
marketers who use the same copy-paste template of a sales page,
with mailing lists which send you unwanted traffic several times a
week and insist that you are stupid enough to believe their hype,
over and over and over. The Masters of Marketing Secrets series
brings you these classics so that you can make up your own mind.
All that has been done with these books is to give you modern
versions of them which have been (mostly) cleaned up of typo's and
poor editing - and also made available in ebook and paperback so
you can study them at your leisure. J. George Frederick lived in
those times and wrote about the people and principles of
advertising they discovered. His book has been handed around for
years, and as you study the other books in this series it starts
pulling the pieces together for you.
This is a new release of the original 1928 edition.
Fun Games To Play With Groups Of People Or Just By Yourself.
This information-packed manual is a must-have reference for anyone
who sells with words. Now you can learn from the best, including
Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer,
Claude C. Hopkins, John Starr Hewitt, and other stars of the
advertising world. Newly designed and typeset in a 6-by-9-inch
format by Waking Lion Press.
Fun Games To Play With Groups Of People Or Just By Yourself.
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