Mindcraft: The Theory and Practice of Persuasive Communication provides a comprehensive overview of the various theories of persuasion.

The text covers the roles and functions of persuasion in practice in the areas of political, developmental, health, and environmental communication as well as its use in traditional media, new media and visual communication. It includes the ethics of persuasion and persuasion as a profession.

Key Features:

• The only South African title of this nature on the market
• A broader overview of various aspects of persuasive communication
• Engaging visual elements
• Current and relevant examples and case studies

Poetry. THE COLLECTED POEMS OF JARED SMITH: 1971-2011 brings together almost 300 poems from 9 books along with over 60 poems that were previously uncollected. After earning degrees in poetry and literature from NYU, Jared spent 30 years in technology research and education, including appointments as a Special Appointee and Advisor to Argonne National Laboratory, and technical and policy advisor to several White House Commissions during the Clinton Administration."There is a kind of certainty that seems to characterize Jared Smith's best work, an understanding about place and the flow of spirit that makes you think of Thoreau along with a commitment as fierce as that of Pablo Neruda."--Joseph Bruchac"I like your I-witness of the song in our blood...it's a pleasure "--Lawrence Ferlinghetti

Poetry. THE COLLECTED POEMS OF JARED SMITH: 1971-2011 brings together almost 300 poems from 9 books along with over 60 poems that were previously uncollected. After earning degrees in poetry and literature from NYU, Jared spent 30 years in technology research and education, including appointments as a Special Appointee and Advisor to Argonne National Laboratory, and technical and policy advisor to several White House Commissions during the Clinton Administration."There is a kind of certainty that seems to characterize Jared Smith's best work, an understanding about place and the flow of spirit that makes you think of Thoreau along with a commitment as fierce as that of Pablo Neruda."--Joseph Bruchac"I like your I-witness of the song in our blood...it's a pleasure "--Lawrence Ferlinghetti

Is the human eye like a camera? What makes your ears 'pop' on a plane? Why did women in the Middle Ages put belladonna into their eyes? This fully updated 2nd edition of Sensation and Perception is an accessible introduction to the field of perception. It covers in detail the perceptual processes related to vision and hearing, taste and smell, touch and pain, as well as the vestibular and proprioceptive systems. From seeing in colour to pathologies of perception, and from recognising faces to research methods, this textbook is essential reading for any student of perception. New material includes: * 'Applications' features connect key content to real-life contexts * Thinking Critically feature pushes students beyond the basics * End-of-chapter essay questions * An entirely new chapter on Action & Perception John Harris is Emeritus Professor of Psychology at the University of Reading Jared Smith is Senior Research Fellow at the Population Health Research Institute of St George's, University of London

Is the human eye like a camera? What makes your ears 'pop' on a plane? Why did women in the Middle Ages put belladonna into their eyes? This fully updated 2nd edition of Sensation and Perception is an accessible introduction to the field of perception. It covers in detail the perceptual processes related to vision and hearing, taste and smell, touch and pain, as well as the vestibular and proprioceptive systems. From seeing in colour to pathologies of perception, and from recognising faces to research methods, this textbook is essential reading for any student of perception. New material includes: * 'Applications' features connect key content to real-life contexts * Thinking Critically feature pushes students beyond the basics * End-of-chapter essay questions * An entirely new chapter on Action & Perception John Harris is Emeritus Professor of Psychology at the University of Reading Jared Smith is Senior Research Fellow at the Population Health Research Institute of St George's, University of London