There are survival guides for everything from bushwhacking to getting through your menopause, with several to choose from to boot. But there's nothing that tells you how to cope with everyday life and everyday things. Most of us know exactly how to work a computer, we can download personalized ringtones on our snazzy mobile phones and search the Net for any conceivable thing. But do we know what to do if we're suddenly faced with a load of washing and we don't want the whites turning a lighter shade of pale, or want a soft boiled egg just like Mom used to make them, or have to move home on the smallest of budgets so it has to be a DIY affair, or have to change the wheel in the middle of nowhere with no help in sight? This title tells you everything you ever need to know to make it on your own - from finding the perfect pot for your kitchen to making the best omelette ever to dealing with a cold sore and fitting a new plug to your kettle after fixing yourself the perfect Martini.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge - in whatever corner of the marketing world we find ourselves.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge - in whatever corner of the marketing world we find ourselves.