The calculus of IT support for the banking, securities, and insurance industries has changed dramatically and rapidly over the past few years. Consolidation and deregulation are creating opportunities and challenges never before seen. Unheard of just a few years ago, e-commerce has given birth to new infrastructures and departments needed to support them. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining.
Get a handle on all these new and newer ripples with Financial Services Information Systems. Here, in this exhaustive new guide and reference book, industry guru Jessica Keyes gives you the no-nonsense scoop on not just the tried and true IT tools of today, but also the up-and-coming "hot" technologies of tomorrow, and how to plan for them.
Financial Services Information Systems addresses challenges and solutions associated with:
o supporting the self-service revolution by servicing kiosks and ATMs efficiently and economically,
o straight-through processing for the securities industry,
o outsourcing business communications in the insurance industry,
o distributed integration as a cost-effective alternative to data warehousing, and
o putting inbound fax automation to work in financial organizations.

The calculus of IT support for the banking, securities and insurance industries has changed dramatically and rapidly over the past few years. Unheard of just a few years ago, corporate intranets are now used for everything from job postings to enhanced team communications. Whole new departments are being created to support e-commerce. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining.

Get a handle on all these new and newer ripples with Handbook of Technology in Financial Services. Here, in this exhaustive new guide and reference book, industry guru Jessica Keyes gives you the no-nonsense scoop on not just the tried and true IT tools of today, but also the up-and-coming "hot" technologies of tomorrow, and how to plan for them.

Keyes gives you extensive, example-driven explanations of such topics
as:
o digital check imaging and Internet-based billing
o e-commerce and Internet banking
o portfolio management systems for the 21st century
o GIS technology in financial services
o and much more.

Focusing on problems from both a technology perspective and a business perspective, the Handbook also addresses challenges and solutions associated with:
o supporting the self-service revolution by servicing kiosks and ATMs efficiently and economically
o straight-through processing for the securities industry
o outsourcing business communications in the insurance industry
o distributed integration as a cost-effective alternative to data warehousing
o and putting inbound fax automation to work in financial organizations.
Packed with real-world case-studies and practical solutions to problems confronting financial services IT managers every day of the week, Handbook of Technology in Financial Services covers everything from system security to IT support for the Web marketing of financial services. In short, it is a compendium of essential information no professional can afford to be without.

The calculus of IT support for the banking, securities, and insurance industries has changed dramatically and rapidly over the past few years. Consolidation and deregulation are creating opportunities and challenges never before seen. Unheard of just a few years ago, e-commerce has given birth to new infrastructures and departments needed to support them. And the Internet/Intranet/Extranet triple-whammy is the most critical component of most financial IT shops. At the same time, new intelligent agents stand ready to take on such diverse functions as customer profiling and data mining. Get a handle on all these new and newer ripples with Financial Services Information Systems. Here, in this exhaustive new guide and reference book, industry guru Jessica Keyes gives you the no-nonsense scoop on not just the tried and true IT tools of today, but also the up-and-coming "hot" technologies of tomorrow, and how to plan for them. Financial Services Information Systems addresses challenges and solutions associated with: supporting the self-service revolution by servicing kiosks and ATMs efficiently and economically, straight-through processing for the securities industry, outsourcing business communications in the insurance industry, distributed integration as a cost-effective alternative to data warehousing, and putting inbound fax automation to work in financial organizations.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans-one for a hardware product; the other for a software product-enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

An effective systems development and design process is far easier to explain than it is to implement. A framework is needed that organizes the life cycle activities that form the process. This framework is Configuration Management (CM). Software Configuration Management discusses the framework from a standards viewpoint, using the original DoD MIL-STD-973 and EIA-649 standards to describe the elements of configuration management within a software engineering perspective. Divided into two parts, the first section is composed of 14 chapters that explain every facet of configuration management related to software engineering. The second section consists of 25 appendices that contain many valuable real world CM templates. The content is extensive and inclusive, covering everything from CM planning to configuration identification, verification, and auditing. Although it is vendor-neutral, it offers a serious discussion of what to look for in a CM tool and lists toolsets for review. This volume is a sourcebook of techniques, templates, and best practices in the field, providing software engineers and systems developers with what they need to run a successful CM program.

Business managers have long known the power of the Balanced Scorecard in executing corporate strategy. Implementing the Project Management Balanced Scorecard shows project managers how they too can use this framework to meet strategic objectives. It supplies valuable insight into the project management process as a whole and provides detailed explanations on how to effectively implement the balanced scorecard to measure and manage performance and projects. The book details a tactical approach for implementing the scorecard approach at the project level and investigates numerous sample scorecards, metrics, and techniques. It examines recent research on critical issues such as performance measurement and management, continuous process improvement, benchmarking, metrics selection, and people management. It also explains how to integrate these issues with the four perspectives of the balanced scorecard: customer, business processes, learning and innovation, and financial. Filled with examples and case histories, the book directly relates the scorecard concept to the major project management steps of determining scope, scheduling, estimation, risk management, procurement, and project termination. It includes a plethora of resources on the accompanying downloadable resources-including detailed instructions for developing a measurement program, a full metrics guide, a sample project plan, and a set of project management fill-in forms.

Although the precepts of software engineering have been around for decades, the field has failed to keep pace with rapid advancements in computer hardware and software. Modern systems that integrate multiple platforms and architectures, along with the collaborative nature of users who expect an instantaneous global reach via the Internet, require updated software engineering methods. Social Software Engineering: Development and Collaboration with Social Networking examines the field through the spectrum of the social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, it provides comprehensive coverage that includes security, legal, and privacy issues in addition to workflow and people issues. Jessica Keyes, former managing director of R&D for the New York Stock Exchange and noted columnist, correspondent, and author with more than 200 articles published, details the methodology needed to bring mission-critical software projects to successful conclusions. She provides readers with the understanding and tools required to fuse psychology, sociology, mathematics, and the principles of knowledge engineering to develop infrastructures capable of supporting the collaborative applications that today's users require.

With 70 percent of organizations already adopting bring your own device (BYOD) and Gartner expecting this number to increase to 90 percent by the end of 2014, it is not a question of if, or when, it's a question of will you be ready. BYOD for Healthcare provides authoritative guidance to help you thrive during the healthcare BYOD (hBYOD) revolution. Jessica Keyes, president of New Art Technologies, Inc., professor at the University of Liverpool, and former managing director of R&D for the New York Stock Exchange, supplies an understanding of these new end users, their demands, and the strategic and tactical ramifications of these demands. Maintaining a focus on the healthcare industry, the book considers the broad range of technical considerations, including selection, connectivity, training, support, and security. It examines the integration of BYOD to current health IT, legal, regulatory, and ethical issues. It also covers risk assessment and mitigation strategies for an hBYOD environment that are in line with medical laws, regulations, ethics, and the HIPAA and HITECH Acts. The text discusses BYOD security and provides time-saving guidance on how to configure your hBYOD environment. It also considers how BYOD impacts resource management, certification of EMR/EHR software, health informatics, and health information exchange. The book covers content and data management, risk assessment, and performance measurement and management. It includes a set of Quick Start guides with tips for assessing costs, cloud integration, and legal issues. It also contains a robust appendix with information on everything from security settings for Apple iOS devices to a sample employee mobile device agreement.

In an age of globalization, widely distributed systems, and rapidly advancing technological change, IT professionals and their managers must understand that risk is ever present. The key to project success is to identify risk and subsequently deal with it. The CIO's Guide to Risk addresses the many faces of risk, whether it be in systems development, adoption of bleeding edge tech, the push for innovation, and even the march toward all things social media. Risk management planning, risk identification, qualitative and quantitative risk analysis, contingency planning, and risk monitoring and control are all addressed on a macro as well as micro level. The book begins with a big-picture view of analyzing technology trends to evaluate risk. It shows how to conceptualize trends, analyze their effect on infrastructure, develop metrics to measure success, and assess risk in adapting new technology. The book takes an in-depth look at project-related risks. It explains the fundamentals of project management and how project management relates to systems development and technology implementation. Techniques for analyzing project risk include brainstorming, the Delphi technique, assumption analysis, and decision analysis. Metrics to track and control project risks include the Balance Scorecard, project monitoring and reporting, and business and technology metrics. The book also takes an in-depth look at the role of knowledge management and innovation management in identifying, assessing, and managing risk. The book concludes with an executive's guide to the legal and privacy issues related to risk management, as well overviews of risks associated with social media and mobile environments. With its checklists, templates, and worksheets, the book is an indispensable reference on risk and information technology.

Although the precepts of software engineering have been around for decades, the field has failed to keep pace with rapid advancements in computer hardware and software. Modern systems that integrate multiple platforms and architectures, along with the collaborative nature of users who expect an instantaneous global reach via the Internet, require updated software engineering methods.

Social Software Engineering: Development and Collaboration with Social Networking examines the field through the spectrum of the social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, it provides comprehensive coverage that includes security, legal, and privacy issues in addition to workflow and people issues.

Jessica Keyes, former managing director of R&D for the New York Stock Exchange and noted columnist, correspondent, and author with more than 200 articles published, details the methodology needed to bring mission-critical software projects to successful conclusions. She provides readers with the understanding and tools required to fuse psychology, sociology, mathematics, and the principles of knowledge engineering to develop infrastructures capable of supporting the collaborative applications that today's users require.

Examines the synergy between knowledge management, business intelligence, and content management Refers to detailed information about available toolsets Offers numerous tables and figures that enable quick understanding of the concepts discussed Includes 13 appendices that contain essential guides, templates, checklists, and more Knowledge management (KM) is the identification and analysis of available and required knowledge, and the subsequent planning and control of actions, to develop "knowledge assets" that enable businesses to generate profits and improve their competitive positions. This volume provides the framework for the strategic use of the information intelligence processes - business intelligence, content management, and knowledge management. In nine detailed chapters, the author explains every facet of these three subjects, enabling you to understand these sophisticated business concepts within the framework of information technology. Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner's Guide discusses creation, protection, development, sharing, and management of information and intellectual assets through the use of business intelligence and other knowledge sharing and analytical techniques. About the Author Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy, and is also founding partner of Manhattan Technology Group. Often a keynote speaker on the topics of competitive strategy, productivity, and quality, she is a founding board of directors member of the New York Software Industry Association, and has recently completed a 2-year term on the Mayor of New York City's Small Business Advisory Council. A noted columnist and correspondent, Keyes is the author of 19 books, including Auerbach Publications' Software Engineering Handbook, Software Configuration Management, and Implementing the IT Balanced Scorecard.

The goals of an IT balanced scorecard include the alignment of IT plans with business objectives, the establishment of measures of IT effectiveness, the directing of employee efforts toward IT objectives, the improved performance of technology, and the achievement of balanced results across stakeholder groups. CIOs, CTOs, and other technical managers can achieve these goals by considering multiple perspectives, long- and short-term objectives, and how the IT scorecard is linked to other scorecards throughout their organizations. Implementing the IT Balanced Scorecard: Aligning IT with Corporate Strategy lays the groundwork for implementing the scorecard approach, and successfully integrating it with corporate strategy. This volume thoroughly explains the concept of the scorecard framework from both the corporate and IT perspectives. It provides examples, case histories, and current research for critical issues such as performance measurement and management, continuous process improvement, benchmarking, metrics selection, and people management. The book also discusses how to integrate these issues with the four perspectives of the balanced scorecard: customer, business processes, learning, and innovation and financial.

An effective systems development and design process is far easier to explain than it is to implement. A framework is needed that organizes the life cycle activities that form the process. This framework is Configuration Management (CM). Software Configuration Management discusses the framework from a standards viewpoint, using the original DoD MIL-STD-973 and EIA-649 standards to describe the elements of configuration management within a software engineering perspective. Divided into two parts, the first section is composed of 14 chapters that explain every facet of configuration management related to software engineering. The second section consists of 25 appendices that contain many valuable "real world" CM templates. The content is extensive and inclusive, covering everything from CM planning to configuration identification, verification, and auditing. Although it is vendor-neutral, it offers a serious discussion of what to look for in a CM tool and lists toolsets for review. This volume is a sourcebook of techniques, templates, and best practices in the field, providing software engineers and systems developers with what they need to run a successful CM program.

This desk reference for IT professionals in the insurance industry provides information about the latest technologies to improve efficiency and prediction. Topics include: imaging modeling management systems customer systems Internet commerce Issues affecting all financial service sectors, such as the year 2000 problem The Insurance Technology Handbook is geared toward all levels of technology management and financial services management responsible for developing and implementing cutting-edge technology.

Business managers have long known the power of the Balanced Scorecard in executing corporate strategy. Implementing the Project Management Balanced Scorecard shows project managers how they too can use this framework to meet strategic objectives. It supplies valuable insight into the project management process as a whole and provides detailed explanations on how to effectively implement the balanced scorecard to measure and manage performance and projects. The book details a tactical approach for implementing the scorecard approach at the project level and investigates numerous sample scorecards, metrics, and techniques. It examines recent research on critical issues such as performance measurement and management, continuous process improvement, benchmarking, metrics selection, and people management. It also explains how to integrate these issues with the four perspectives of the balanced scorecard: customer, business processes, learning and innovation, and financial. Filled with examples and case histories, the book directly relates the scorecard concept to the major project management steps of determining scope, scheduling, estimation, risk management, procurement, and project termination. It includes a plethora of resources on the accompanying downloadable resources-including detailed instructions for developing a measurement program, a full metrics guide, a sample project plan, and a set of project management fill-in forms.

Knowledge management (KM) is the identification and analysis of available and required knowledge, and the subsequent planning and control of actions, to develop "knowledge assets" that enable businesses to generate profits and improve their competitive positions. This volume provides the framework for the strategic use of the information intelligence processes - business intelligence, content management, and knowledge management. In nine detailed chapters, the author explains every facet of these three subjects, enabling you to understand these sophisticated business concepts within the framework of information technology. Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner's Guide discusses creation, protection, development, sharing, and management of information and intellectual assets through the use of business intelligence and other knowledge sharing and analytical techniques. About the Author Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy, and is also founding partner of Manhattan Technology Group. Often a keynote speaker on the topics of competitive strategy, productivity, and quality, she is a founding board of directors member of the New York Software Industry Association, and has recently completed a 2-year term on the Mayor of New York City's Small Business Advisory Council. A noted columnist and correspondent, Keyes is the author of 19 books, including Auerbach Publications' Software Engineering Handbook, Software Configuration Management, and Implementing the IT Balanced Scorecard.

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable. Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book: Describes the functions of social networking in the context of today's enterprise Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting Supplies a complete discussion on how to prepare staff for social enterprising Explains how to measure and manage social networking This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the share diversity of the Oracle product line, and the level of complexity of integration, management can be quite a daunting task. The CIO's Guide to Oracle Products and Solutions is the go-to guide for all things Oracle. It provides management-level guidance on how to successfully navigate and manage the full range of Oracle products. The book presents management best practices and user/developer lessons learned in the use of Oracle products and services. Supplying both conceptual and technical views, the text focuses on what CIOs need to do to orient, or reorient, their organization toward the use of Oracle products and services. It describes how to develop a strategic framework for the use of these products and services rather than the specific product or service itself. This strategic framework will help you to prepare, educate, keep up with change, mitigate risk, and implement with the confidence needed to succeed. Providing an overview of the suite of Oracle technologies and solutions, the book covers the heart of the Oracle products set, including Oracle analytics, enterprise performance management, Oracle cloud, data management, application development, social business, and fusion. It examines compliance and security issues and includes metrics to help you evaluate potential solutions. The book also provides readers with access to a set of helpful resources on the book's page at www.crcpress.com, including cloud procurement best practices, cloud migration tips, a sample project procurement plan template, and various glossaries.

From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the share diversity of the Oracle product line, and the level of complexity of integration, management can be quite a daunting task. The CIO's Guide to Oracle Products and Solutions is the go-to guide for all things Oracle. It provides management-level guidance on how to successfully navigate and manage the full range of Oracle products. The book presents management best practices and user/developer lessons learned in the use of Oracle products and services. Supplying both conceptual and technical views, the text focuses on what CIOs need to do to orient, or reorient, their organization toward the use of Oracle products and services. It describes how to develop a strategic framework for the use of these products and services rather than the specific product or service itself. This strategic framework will help you to prepare, educate, keep up with change, mitigate risk, and implement with the confidence needed to succeed. Providing an overview of the suite of Oracle technologies and solutions, the book covers the heart of the Oracle products set, including Oracle analytics, enterprise performance management, Oracle cloud, data management, application development, social business, and fusion. It examines compliance and security issues and includes metrics to help you evaluate potential solutions. The book also provides readers with access to a set of helpful resources on the book's page at www.crcpress.com, including cloud procurement best practices, cloud migration tips, a sample project procurement plan template, and various glossaries.

In an age of globalization, widely distributed systems, and rapidly advancing technological change, IT professionals and their managers must understand that risk is ever present. The key to project success is to identify risk and subsequently deal with it. The CIO's Guide to Risk addresses the many faces of risk, whether it be in systems development, adoption of bleeding edge tech, the push for innovation, and even the march toward all things social media. Risk management planning, risk identification, qualitative and quantitative risk analysis, contingency planning, and risk monitoring and control are all addressed on a macro as well as micro level. The book begins with a big-picture view of analyzing technology trends to evaluate risk. It shows how to conceptualize trends, analyze their effect on infrastructure, develop metrics to measure success, and assess risk in adapting new technology. The book takes an in-depth look at project-related risks. It explains the fundamentals of project management and how project management relates to systems development and technology implementation. Techniques for analyzing project risk include brainstorming, the Delphi technique, assumption analysis, and decision analysis. Metrics to track and control project risks include the Balance Scorecard, project monitoring and reporting, and business and technology metrics. The book also takes an in-depth look at the role of knowledge management and innovation management in identifying, assessing, and managing risk. The book concludes with an executive's guide to the legal and privacy issues related to risk management, as well overviews of risks associated with social media and mobile environments. With its checklists, templates, and worksheets, the book is an indispensable reference on risk and information technology.

Managing IT Performance to Create Business Value provides examples, case histories, and current research for critical business issues such as performance measurement and management, continuous process improvement, knowledge management, risk management, benchmarking, metrics selection, and people management. It gives IT executives strategies for improving IT performance and delivering value, plus it guides them in selecting the right metrics for their IT organizations. Additionally, it offers knowledge management strategies to mature an organization, shows how to manage risks to exploit opportunities and prepare for threats, and explains how to baseline an IT organization's performance and measure its improvement. Consisting of 10 chapters plus appendices, the book begins with an overview of performance-based strategic planning, after which it discusses the development of a quality improvement (QI) plan, establishing benchmarks, and measuring performance improvements. It covers how to design IT-specific measures and financial metrics as well as the establishment of a software measurement program. From there, it moves on to designing people improvement systems and discusses such topics as leadership, motivation, recruitment, and employee appraisal. The final few chapters show how to use balanced scorecards to manage and measure knowledge-based social enterprising and to identify, analyze, and avoid risks. In addition to covering new methods and metrics for measuring and improving IT processes, the author looks at strategies for measuring product development and implementing continuous innovation. The final chapter considers customer value systems and explains how to use force field analysis to listen to customers with the goal of improving customer satisfaction and operational excellence.

With 70 percent of organizations already adopting bring your own device (BYOD) and Gartner expecting this number to increase to 90 percent by the end of 2014, it is not a question of if, or when, it's a question of will you be ready. BYOD for Healthcare provides authoritative guidance to help you thrive during the healthcare BYOD (hBYOD) revolution. Jessica Keyes, president of New Art Technologies, Inc., professor at the University of Liverpool, and former managing director of R&D for the New York Stock Exchange, supplies an understanding of these new end users, their demands, and the strategic and tactical ramifications of these demands. Maintaining a focus on the healthcare industry, the book considers the broad range of technical considerations, including selection, connectivity, training, support, and security. It examines the integration of BYOD to current health IT, legal, regulatory, and ethical issues. It also covers risk assessment and mitigation strategies for an hBYOD environment that are in line with medical laws, regulations, ethics, and the HIPAA and HITECH Acts. The text discusses BYOD security and provides time-saving guidance on how to configure your hBYOD environment. It also considers how BYOD impacts resource management, certification of EMR/EHR software, health informatics, and health information exchange. The book covers content and data management, risk assessment, and performance measurement and management. It includes a set of Quick Start guides with tips for assessing costs, cloud integration, and legal issues. It also contains a robust appendix with information on everything from security settings for Apple iOS devices to a sample employee mobile device agreement.

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.
Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book:

• Describes the functions of social networking in the context of today's enterprise
• Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting
• Supplies a complete discussion on how to prepare staff for social enterprising
• Explains how to measure and manage social networking

This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book's downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans-one for a hardware product; the other for a software product-enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization's business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

Unfortunately, much of what has been written about software engineering comes from an academic perspective which does not always address the everyday concerns that software developers and managers face. With decreasing software budgets and increasing demands from users and senior management, technology directors need a complete guide to the subject of software engineering. The successor to the bestselling Software Engineering Productivity Handbook, this book fulfills that need.

Written by an expert with over 25 years of practical experience in building systems, The Software Engineering Handbook covers the full spectrum of software engineering methodologies, techniques, and tools and provides details on how to reach the goals of quality management in a software-engineering environment. It includes a wide variety of information, from the guidelines for the Malcom Baldridge Quality Award to the IEEE measures for reliable software. 65 field-tested how-to chapters provide techniques, guidelines, and philosophies that will assist developers in implementing quality and productivity programs.

The author provides readers with a wealth of information and advice in a multitude of areas including management of resources, methods, quality, and metrics. The book concludes with 19 appendices filled with guides, templates, forms, and examples that illustrate important software engineering techniques such as: software requirement specification, software design specification, and a complete test plan including use of automated estimation tools.