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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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The Experience Logic as a New Perspective for Marketing Management - From Theory to Practical Applications in Different Sectors (Hardcover, 1st ed. 2018)
Loot Price: R3,094
Discovery Miles 30 940
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The Experience Logic as a New Perspective for Marketing Management - From Theory to Practical Applications in Different Sectors (Hardcover, 1st ed. 2018)
Series: International Series in Advanced Management Studies
Expected to ship within 18 - 22 working days
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This book provides stimulating insights into the ways in which the
adoption of experience logic can revitalize marketing perspectives
and stimulate novel approaches to the creation and delivery of
value. The first part of the book, which has a theoretical focus,
reviews the international literature and offers conceptual
observations on the experiential perspective. Suggestions are made
on how experience logic can act as a new driver for the management
of marketing processes in firms within the context of the
experience economy. In the second part of the book, attention turns
to the applications of experience logic in different sectors,
including tourism, commerce, culture, and trade shows.
Company-specific examples of benefits of the experiential approach
are also explored in case studies on gift box providers, marketing
of traditional local products, and the cosmetics industry. The book
will be of particular interest for marketing specialists, but will
additionally be of value for managers in private companies and
public bodies who wish to enhance their marketing methods.
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