Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the "real world" of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than "the end of marketing". While such apocalyptic sentiments are very much in keeping with our degraded, post-modern, pre-millenial times, the present volume of essays examines the extent to which the end of marketing "is" nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. Ranging from narratology to feminism, these suggestions aim to enlighten, provoke and occasionally outrage.

Is marketing in crisis? Some commentators have contended that marketing principles no longer appear relevant to the 'real world' of marketing managers. The foremost figures in the field are marketing's most outspoken critics rather than disseminators of the marketing message. Indeed, a number of noted academic authorities have announced nothing less than 'the end of marketing'. While such apocalyptic sentiments are very much in keeping with our degraded, postmodern, pre-millennial times, the present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing for the twenty-first century. Ranging from narratology to feminism, these prophesies are always enlightening, often provocative and occasionally outrageous. Marketing Apocalypse is required reading for anyone interested in the future of marketing.

Hundreds of deep space missions since the 1960s have captured stunning photographs of the cosmos. Many of these scientific images can also be classified as art. This book highlights more than 100 examples, revealing the splendor of our universe. This book is a gallery of human accomplishment that celebrates the scientists and engineers who push civilization--including the ways that we produce and experience art--beyond the physical limits of our planet. The photographs, selected by Dr. Jim Bell, represent some of the finest examples of the art of deep space exploration, most of them involving high-tech robotic emissaries. The images are loosely organized by distance from the Earth, so that readers will slowly travel on a journey farther and farther away from home, ultimately voyaging out to vistas of the farthest-known places in the universe.

This is the definitive book on the Hubble Space Telescope, written by noted astronomer Jim Bell. Looking deep into space, by definition, means looking back in time--and the Hubble Space Telescope can look very far back, including at stars, nebulae, and galaxies that are millions, even billions, of years old. If there is a single legacy of Hubble as it turns 30 years old and nears the end of its useful life, it is this: It has done more to chronicle the origin and evolution of the known universe than any other instrument ever created. Hubble has also captured an astounding collection of ultraviolet images that include geysers of solar light, Mars' famous dust storms, exploding stars, solar flares, globular clusters, and actual galaxies colliding. As for scientific milestones, Hubble has helped us learn that the universe is 13.8 billion years old, that just about every large galaxy features a black hole at its center, and that it's possible to create 3-D maps of dark matter. Hubble Legacy will not only feature the most stunning imagery captured by the telescope, but also explain how Hubble has advanced our understanding of the universe and our very creation.

Phenomenal new observations from Earth-based telescopes and Mars-based orbiters, landers, and rovers have dramatically advanced our understanding of the past environments on Mars. These include the first global-scale infrared and reflectance spectroscopic maps of the surface, leading to the discovery of key minerals indicative of specific past climate conditions; the discovery of large reservoirs of subsurface water ice; and the detailed in situ roving investigations of three new landing sites. This an important, new overview of the compositional and mineralogic properties of Mars since the last major study published in 1992. An exciting resource for all researchers and students in planetary science, astronomy, space exploration, planetary geology, and planetary geochemistry where specialized terms are explained to be easily understood by all who are just entering the field.

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

The Near Earth Asteroid Rendezvous (NEAR) was the first dission to orbit and eventually land on an asteroid. A phenomenal success, the mission returned with hundreds of thousands of images, spectra, and other measurements about the large near-Earth asteroid 433 Eros. Some of the scientists and engineers who made NEAR such a success describe the mission here in their own words, from the initial concept studies, through the development phase, launch, cruise operations, the flyby of asteroid Mathilde, the near-catastrophic main engine failure in 1998, the heroic rescue and recovery of the spacecraft, the amazing year-long up-close look at one of Earth's most primitive celestial neighbors, and, finally, the daring attempt to land the spacecraft on Eros at the end of the mission. The book is illustrated throughout with images from the mission and explanatory diagrams. Jim Bell is an Assistant Professor in the Cornell University Astronomy Department whose research focuses on the geology, chemistry, and mineralogy of planets, asteroids, and comets using data obtained from telescopes and spacecraft missions. He is a member of a number of space science teams, including the NASA Mars Pathfinder and NEAR. Author of some 70 first and co-authored journal publications, he is a frequent contributor to popular astronomy magazines and radio shows. The International Astronomical Union recently awarded him the honor of having asteroid 8146 Jimbell named after him. Jacqueline Mitton is the Press Officer and a fellow of the Royal Astronomical Society, a member of the International Astronomical Union, and a Member of the Division of Planetary Sciences of the American Astronomical Society. She is the author or co-author of 16 astronomy books; her most recent being The Cambridge Dictionary of Astronomy (2001).

Voyager 1 left the solar system in 2012; its sister craft, Voyager 2, will do so in 2015. The fantastic journey began in 1977, before the first episode of Cosmos aired. The mission was planned as a grand tour beyond the moon; beyond Mars, Jupiter, and Saturn; and maybe even into interstellar space. The fact that it actually happened makes this humanity's greatest space mission. In The Interstellar Age, award-winning planetary scientist Jim Bell reveals what drove and continues to drive the members of this extraordinary team.