Ten years ago small and medium enterprises would have needed to
invest significantly to contemplate moving out of their domestic
environment into the global arena. The advent of the Internet has
changed all that. International E-Business Marketing focuses on
Global Marketing in the Internet age. It examines in detail the
characteristics of E-business are likely to apply in the
international domain including the constraints imposed by both the
medium and the environment. It also explores what changes may be
necessary to firm's current E-business activities when their focus
is on the global as opposed to being primarily on the domestic
market.
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