Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Buy Now

International E-Business Marketing (Paperback, New edition) Loot Price: R1,363
Discovery Miles 13 630
Repayment Terms: R128 pm x 12*
You Save: R179 (12%)
Add to cart
International E-Business Marketing (Paperback, New edition): Jim Bell, Richard Fletcher, Rob McNaughton

International E-Business Marketing (Paperback, New edition)

Jim Bell, Richard Fletcher, Rob McNaughton

 (sign in to rate)
List price R1,542 Loot Price R1,363 Discovery Miles 13 630 | Repayment Terms: R128 pm x 12* You Save R179 (12%)

Bookmark and Share

Expected to ship within 10 - 15 working days

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: April 2004
First published: 2004
Authors: Jim Bell • Richard Fletcher • Rob McNaughton
Dimensions: 243 x 187 x 20mm (L x W x T)
Format: Paperback
Pages: 352
Edition: New edition
ISBN-13: 978-1-86152-945-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-86152-945-7
Barcode: 9781861529459

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Africa's Business Revolution - How to Succeed in the World's Next Big Growth Market (Hardcover): Acha Leke, Mutsa...
Africa's Business Revolution - How to…
Acha Leke, Mutsa Chironga, … Hardcover  (1)
 R736 R648 Discovery Miles 6 480
E-Commerce In South Africa (Paperback, 4th Edition): Adheesh Budree
E-Commerce In South Africa
Adheesh Budree Paperback R436 R368 Discovery Miles 3 680
Electronic Commerce (Paperback, 12th edition): Gary Schneider
Electronic Commerce
Gary Schneider Paperback  (2)
 R1,282 R1,149 Discovery Miles 11 490
Influence Empire - Inside The Story Of Tencent & China's Tech Ambition (Paperback): Lulu Chen
Influence Empire - Inside The Story Of…
Lulu Chen Paperback R514 R430 Discovery Miles 4 300
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R463 Discovery Miles 4 630
The First Kudu - Building A Tech Start-Up In Africa (Paperback): Ben Shaw, Lorne Hallendorff
The First Kudu - Building A Tech…
Ben Shaw, Lorne Hallendorff Paperback R330 R270 Discovery Miles 2 700
The Everything War - Amazon's Ruthless Quest To Own The World And Remake Corporate Power (Paperback): Dana Mattioli
The Everything War - Amazon's Ruthless…
Dana Mattioli Paperback R420 R328 Discovery Miles 3 280
Supremacy - AI, ChatGPT and the Race that will Change the World (Paperback): Parmy Olson
Supremacy - AI, ChatGPT and the Race…
Parmy Olson Paperback R425 R298 Discovery Miles 2 980
Social Media Marketing - A Quickstudy Laminated Reference Guide (Poster, 3rd Third Edition, New Edition, Updated & Revised...
Social Media Marketing - A Quickstudy…
Edwards Poster R222 Discovery Miles 2 220
No Rules Rules - Netflix and the Culture of Reinvention (Paperback): Reed Hastings, Erin Meyer
No Rules Rules - Netflix and the Culture…
Reed Hastings, Erin Meyer Paperback R295 R231 Discovery Miles 2 310
Configured by Consumption - How Consumption-Demand Will Reshape Supply Chain Operations (Hardcover): Booi H. Kam, Peter J....
Configured by Consumption - How…
Booi H. Kam, Peter J. Rimmer Hardcover R2,594 Discovery Miles 25 940
Driving Digital - The Leader's Guide to Business Transformation Through Technology (Paperback): Isaac Sacolick
Driving Digital - The Leader's Guide to…
Isaac Sacolick Paperback R512 R440 Discovery Miles 4 400

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners