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Essentials of Business Research Methods provides an accessible and
comprehensive introduction to research methods and analytical
techniques for business students. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. Covering both qualitative and quantitative analysis, the
book explores critical topics, including ethics in business
research, privacy matters, data analytics, customer relationship
management, how to conduct information-gathering activities more
effectively in a rapidly changing business environment, and more.
This fifth edition has been fully updated throughout, covering
emerging technologies such as machine learning and blockchain
technology, as well as expanded coverage of secondary data, using
examples from around the world. A realistic continuing case used
throughout the book, applied research examples and ethical dilemma
mini cases, enable upper-level undergraduate and postgraduate
students to see how business research information is used in the
real world. This comprehensive textbook is supported by a range of
online resources, including an instructor’s manual, PowerPoint
slides, and a test bank.
Essentials of Business Research Methods provides an accessible and
comprehensive introduction to research methods and analytical
techniques for business students. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. Covering both qualitative and quantitative analysis, the
book explores critical topics, including ethics in business
research, privacy matters, data analytics, customer relationship
management, how to conduct information-gathering activities more
effectively in a rapidly changing business environment, and more.
This fifth edition has been fully updated throughout, covering
emerging technologies such as machine learning and blockchain
technology, as well as expanded coverage of secondary data, using
examples from around the world. A realistic continuing case used
throughout the book, applied research examples and ethical dilemma
mini cases, enable upper-level undergraduate and postgraduate
students to see how business research information is used in the
real world. This comprehensive textbook is supported by a range of
online resources, including an instructor’s manual, PowerPoint
slides, and a test bank.
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MKTG (Paperback, 13th edition)
Carl McDaniel, Joe Hair, Charles Lamb
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R1,336
R1,150
Discovery Miles 11 500
Save R186 (14%)
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Ships in 10 - 15 working days
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MKTG from 4LTR Press connects students to the principles of
marketing—bringing them to life through timely examples showing
how they’re applied at the world’s top companies every day.
The Second Edition of Advanced Issues in Partial Least Squares
Structural Equation Modeling offers a straightforward and practical
guide to PLS-SEM for users ready to go further than the basics of
the Primer by the same author team. This brief text features
the newly-released SmartPLS 4 software.
The third edition of A Primer on Partial Least Squares Structural
Equation Modeling (PLS-SEM) guides readers through learning and
mastering the techniques of this approach in clear language.
Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle,
and Marko Sarstedt use their years of conducting and teaching
research to communicate the fundamentals of PLS-SEM in
straightforward language to explain the details of this method,
with limited emphasis on equations and symbols. A running case
study on corporate reputation follows the different steps in this
technique so readers can better understand the research
applications. Learning objectives, review and critical thinking
questions, and key terms help readers cement their knowledge. This
edition has been thoroughly updated, featuring the latest version
of the popular software package SmartPLS 3. New topics have been
added throughout the text, including a thoroughly revised and
extended chapter on mediation, recent research on the foundations
of PLS-SEM, detailed descriptions of research summarizing the
advantages as well as limitations of PLS-SEM, and extended coverage
of advanced concepts and methods, such as out-of-sample versus
in-sample prediction metrics, higher-order constructs, multigroup
analysis, necessary condition analysis, and endogeneity.
In an era of big data and data analytics, how can managers make
decisions based on almost unlimited information, not to mention
hiring and retaining individuals with the required data analytics
skills? The new fourth edition of Essentials of Business Research
Methods explains research methods and analytical techniques for
individuals who aren't data scientists. The authors offer a
straightforward, hands-on approach to the vital managerial process
of gathering and using data to make relevant and timely business
decisions. They include critical topics, such as the increasing
role of online research, ethical issues, privacy matters, data
analytics, customer relationship management, how to conduct
information-gathering activities more effectively in a rapidly
changing business environment, and more. This is also the only text
that includes a chapter on qualitative data analysis, and the
coverage of quantitative data analysis is more extensive as well as
much easier to understand than in other texts. A realistic
continuing case used throughout the book, applied research
examples, and ethical dilemma mini cases enable upper-level
undergraduate and postgraduate students to see how business
research information is used in the real world. This comprehensive
textbook is supported by a range of online resources, including
instructors' manuals, PowerPoint slides, and test banks.
With a fresh, streamlined design, Introduction to Marketing, 9e
"Takes You There"--helping students and instructors achieve
complete marketing success--by delivering the best the market has
to offer: cutting-edge coverage, powerful teaching and learning
tools, captivating examples, and innovative applications that
ensure students not only understand marketing concepts, but also
know how to effectively apply them to real-world practice. Packed
with choices, the book offers unequaled flexibility and exceptional
tools to meet a variety learning and teaching styles. An online
megaresource, CengageNOW creates personalized study plans that
enable students to identify weak spots and effectively master
materials. It also allows instructors to easily make and grade
assignments--and monitor students' progress. Shot specifically for
this textbook, an all-new video package features fascinating
success stories from vibrant companies. There are also myriad
resources to liven the classroom experience. And with the
Integrated Learning System, all content and supplements are
organized by learning objective. With its solid reputation,
engaging writing style, and success in a range of teaching
environments, this thorough, midlevel marketing text has
broad-based appeal among instructors and students alike--helping
both reach their ultimate marketing destination.
MKTG Marketing, séptima edición, es una solución de 4LTR Press,
lo que garantiza el éxito de la actividad
“enseñanza-aprendizaje”, al ser “Probado por los
estudiantes, aprobado por los docentes”. Esta solución,
conformada por el libro impreso, tarjetas de repaso, CourseMate y
el libro Electrónico interactivo; proporciona el conocimiento
básico y fundamental de Marketing, ya que presenta las bases que
tiene esta disciplina, su enfoque, sus objetivos, las
problemáticas que resuelve, el perfil y la visión que deben tener
quienes la ejercen y por supuesto, las ramas en las que basa su
trabajo; que en conjunto se denomina “Mix de Marketing”
(Producto, Plaza, Promoción y Precio). Cada uno de estos elementos
tiene destinada una parte del libro para ser abordado. MKTG7, es
una solución ideal para enseñar y aprender, “Fundamentos de
Marketing”, debido a la experiencia de los autores para
transmitir sus conocimientos, en combinación con la integración
de las tendencias del marketing, el papel de los medios sociales y
el estudio de diversos ejemplos reales de empresas que aplicaron
alguna estrategia de marketing mediante las cuales lograron sus
objetivos.
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