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The Impact of Tourism on the Marine Environment (Paperback): John Swarbrooke The Impact of Tourism on the Marine Environment (Paperback)
John Swarbrooke
R1,150 Discovery Miles 11 500 Ships in 10 - 15 working days

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.

The Impact of Tourism on the Marine Environment (Hardcover): John Swarbrooke The Impact of Tourism on the Marine Environment (Hardcover)
John Swarbrooke
R3,134 Discovery Miles 31 340 Ships in 10 - 15 working days

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.

Leisure Marketing - A Global Perspective (Paperback): Susan Horner, John Swarbrooke Leisure Marketing - A Global Perspective (Paperback)
Susan Horner, John Swarbrooke
R1,605 Discovery Miles 16 050 Ships in 10 - 15 working days

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Business Travel and Tourism (Hardcover): John Swarbrooke, Susan Horner Business Travel and Tourism (Hardcover)
John Swarbrooke, Susan Horner
R5,352 Discovery Miles 53 520 Ships in 10 - 15 working days

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

International Cases in Tourism Management (Hardcover): Susan Horner, John Swarbrooke International Cases in Tourism Management (Hardcover)
Susan Horner, John Swarbrooke
R4,240 Discovery Miles 42 400 Ships in 10 - 15 working days

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Adventure Tourism - The new frontier (Hardcover): Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret Adventure Tourism - The new frontier (Hardcover)
Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret
R5,335 Discovery Miles 53 350 Ships in 10 - 15 working days

Looking at the past, present and future of adventure tourism, Adventure Tourism: The New Frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: gorilla watching holidays,trekking on Mount Everest, diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional case studies to aid teaching and learning.

Leisure Marketing - A Global Perspective (Hardcover): Susan Horner, John Swarbrooke Leisure Marketing - A Global Perspective (Hardcover)
Susan Horner, John Swarbrooke
R5,088 Discovery Miles 50 880 Ships in 10 - 15 working days

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Development and Management of Visitor Attractions (Paperback, 3rd Edition): John Swarbrooke, Stephen J. Page Development and Management of Visitor Attractions (Paperback, 3rd Edition)
John Swarbrooke, Stephen J. Page
R1,945 Discovery Miles 19 450 Ships in 10 - 15 working days

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

* The Millennium Dome

* National Lottery funded projects

* International case studies

* Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Table of Contents

Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

Business Travel and Tourism (Paperback): John Swarbrooke, Susan Horner Business Travel and Tourism (Paperback)
John Swarbrooke, Susan Horner
Sold By Aristata Bookshop - Fulfilled by Loot
R98 Discovery Miles 980 Ships in 2 - 4 working days

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.

'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
the first text to offer a comprehensive overview of the growing but neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping students to broaden and deepentheir understanding of business tourism

The Meaning of Luxury in Tourism, Hospitality and Events (Paperback): John Swarbrooke The Meaning of Luxury in Tourism, Hospitality and Events (Paperback)
John Swarbrooke
R1,092 Discovery Miles 10 920 Ships in 9 - 17 working days

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'Ritzification' of the European hotel industry, the early days of civil aviation, and the 'Grand Tour. * Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber! * Tourism operators: small-scale tailor-made holidays - 'Nomadic Thoughts' in the UK; ethical community based tourism, the case of 'Village Ways'; specialist music festival operators * Tourist destinations: luxury shopping destinations - designer brands, gold and markets; exclusive private islands; gastronomy destinations - Copenhagen, San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan. * Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; 'eating with the locals'. * Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the 'democratisation' of the cruise market- selling luxury at affordable prices. * Tourist behaviour: 'co-creation'/personal development travel eg foraging and cooking holidays in the UK; the 'slow travel' movement; experience sharing via social media; upscale hedonism. * Tourism media: Conde Nast Traveller magazine; 'designer' travel guides. An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracitioners wishing to keep abreast of the latest developments in this influential and growing market segment.

Adventure Tourism - The new frontier (Paperback): Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret Adventure Tourism - The new frontier (Paperback)
Colin Beard, John Swarbrooke, Suzanne Leckie, Gill Pomfret
Sold By Aristata Bookshop - Fulfilled by Loot
R293 Discovery Miles 2 930 Ships in 2 - 4 working days

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays, Trekking on Mount Everest, Diving holidays, and Outward Bound packages.
Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.
There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.
* International case studies, including wilderness tourism in Siberia, rock-climbing based tourism in Spain and mountain tourism in Greece
* Unique treatment of the subject
* A respected team of authors

International Cases in Tourism Management (Paperback, Parental Adviso): Susan Horner, John Swarbrooke International Cases in Tourism Management (Paperback, Parental Adviso)
Susan Horner, John Swarbrooke
R1,603 Discovery Miles 16 030 Ships in 10 - 15 working days

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Development and Management of Visitor Attractions (Hardcover, 2nd edition): John Swarbrooke, Stephen J. Page Development and Management of Visitor Attractions (Hardcover, 2nd edition)
John Swarbrooke, Stephen J. Page
R3,960 Discovery Miles 39 600 Ships in 10 - 15 working days

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Sustainable Tourism Management (Paperback): John Swarbrooke Sustainable Tourism Management (Paperback)
John Swarbrooke
R1,262 Discovery Miles 12 620 Ships in 10 - 15 working days

Sustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject

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