'Business Travel and Tourism' provides a comprehensive,
international overview of business tourism from both a theoretical
and practical perspective.
With the use of case studies from around the world, 'Business
Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business
tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism
market
* How to organise successful conferences, exhibitions, and
incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI
International Exhibition and Congress Centre, Hilton, Page and Moy
Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a
comprehensive overview of the growing but neglected area of
business tourism. With the use of a wide range of up-to-date case
studies and major practical exercises to help students to broaden
and deepen their understanding of this area of tourism, it is an
invaluable text for all students on travel and tourism courses at
degree and BTEC/HND level, or those taking tourism options in
leisure, business studies, hospitality management or
geography.
the first text to offer a comprehensive overview of the growing but
neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping
students to broaden and deepentheir understanding of business
tourism
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!