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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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The Meaning of Luxury in Tourism, Hospitality and Events (Paperback)
Loot Price: R1,157
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The Meaning of Luxury in Tourism, Hospitality and Events (Paperback)
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Examines the concept of luxury and its meaning across tourism,
events and hospitality globally. Packed with case studies, it's a
challenging and innovative text that investigates how the idea of
luxury is changing in response to a variety factors, such as social
change, technological innovation and the challenge of
sustainability. It covers the following areas, issues and case
studies: * Traditional luxury products: the 'golden age' of luxury
cruising; the grand old five star hotels and the 'Ritzification' of
the European hotel industry, the early days of civil aviation, and
the 'Grand Tour. * Travel and Transport: the luxury tourist trains
of today around the world; the First Class service of Gulf States
airlines; taxi travel from limousines to Uber! * Tourism operators:
small-scale tailor-made holidays - 'Nomadic Thoughts' in the UK;
ethical community based tourism, the case of 'Village Ways';
specialist music festival operators * Tourist destinations: luxury
shopping destinations - designer brands, gold and markets;
exclusive private islands; gastronomy destinations - Copenhagen,
San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop -
up hotels, fashion hotels and the luxury hotel brands such as
Banyan. * Food: the three star Michelin restaurants; the kudos of
eating street food; farmers markets; 'eating with the locals'. *
Events: Upselling at festivals including meet-and-greet
opportunities; luxury weddings; corporate hospitality at major
sporting events * The cruise sector: the 'democratisation' of the
cruise market- selling luxury at affordable prices. * Tourist
behaviour: 'co-creation'/personal development travel eg foraging
and cooking holidays in the UK; the 'slow travel' movement;
experience sharing via social media; upscale hedonism. * Tourism
media: Conde Nast Traveller magazine; 'designer' travel guides. An
innovative text, and must have reading for all those studying in
hospitality, events and tourism, as well as researchers and
pracitioners wishing to keep abreast of the latest developments in
this influential and growing market segment.
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