Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.

Self Promotion is a universal emotional state. It started with self preservation in the age of the caveman and continues to this date. "The Unselfish Guide to Self Promotion" guides you to discover new ideas and strategies on how to promote yourself with an unselfish approach by helping others. Being unselfish will sell yourself, your ideas & your influence to your family, friends & in business. Be inspired by the new generation of self realization. Jorge Olson shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child. From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls," this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion. The book has 3 unique "acts." The first act teaches you the power of "Unselfish Self Promotion." The second act dives into self promotion & how to use it in life, society, & business. The third act is a hands-on self promotion & marketing strategy in web 2.0 and social media marketing, networking, & other immediate applicable tools.