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Time is limited. Attention is scarce. Are you engaging your
customers? Apple Stores, Disney, LEGO, Starbucks. Do these names
conjure up images of mere goods and services, or do they evoke
something more--something visceral? Welcome to the Experience
Economy, where businesses must form unique connections in order to
secure their customers' affections--and ensure their own economic
vitality. This seminal book on experience innovation by Joe Pine
and Jim Gilmore explores how savvy companies excel by offering
compelling experiences for their customers, resulting not only in
increased customer allegiance but also in a more profitable bottom
line. Translated into thirteen languages, The Experience Economy
has become a must-read for leaders of enterprises large and small,
for-profit and nonprofit, global and local. Now with a brand-new
preface, Pine and Gilmore make an even stronger case for
experiences as the critical link between a company and its
customers in an increasingly distractible and time-starved world.
Filled with detailed examples and actionable advice, The Experience
Economy helps companies create personal, dramatic, and even
transformative experiences, offering the script from which managers
can generate value in ways aligned with a strong customer-centric
strategy.
In 1999, Joseph Pine and James Gilmore offered this idea to readers
as a new way to think about connecting with customers and securing
their loyalty. As a result, their book "The Experience Economy" is
now a classic, embraced by readers and companies worldwide and read
in more than a dozen languages. And though the world has changed in
many ways since then, the way to a customer's heart has not. In
fact, the idea of staging experiences to leave a memorable and
lucrative impression is now more relevant than ever. With an
ongoing torrent of brands attacking consumers from all sides, how
do you make yours stand out? Welcome to the new "Experience
Economy". With this fully updated edition of this book, Pine and
Gilmore make an even stronger case that experience is the missing
link between a company and its potential audience. It offers new
rich examples including the U.S. Army, Heineken Experience,
Autostadt, Vinopolis, American Girl Place, and others to show fresh
approaches to scripting and staging compelling experiences, while
staying true to the very real economic conditions of the day.
In The Age of Experiences, Benjamin Kline Hunnicutt examines how
the advance of happiness science is impacting the economy, making
possible new experience-products that really make people happy and
help forward-looking businesses expand and develop new
technologies. In today's marketplace there is less interest in
goods and services and more interest in buying and selling personal
improvements and experiences. Hunnicutt traces how this historical
shift in consumption to the "softer" technologies of happiness
represents not only a change in the modern understanding of
progress, but also a practical, economic transformation, profoundly
shaping our work and the ordering of our life goals. Based on
incisive historical research, Hunnicutt demonstrates that we have
begun to turn from material wealth to focus on the enrichment of
our personal and social lives. The Age of Experiences shows how
industry, technology, and the general public are just beginning to
realize the potential of the new economy. Exploring the broader
implications of this historical shift, Hunnicutt concludes that the
new demand for experiences will result in the reduction of work
time, the growth of jobs, and the regeneration of virtue-altogether
an increasingly healthy public life.
Since the release of Doug Stephens' first book, The Retail Revival,
change in the global retail sector has accelerated beyond even the
boldest forecasts. As predicted, online giants like Amazon and
Alibaba.com are growing at a dizzying pace. Hundreds of well-known
brick and mortar retailers have closed their doors, and brands and
retailers across categories are struggling to understand the
shifting needs and expectations of a new consumer. Picking up where
The Retail Revival left off, Reengineering Retail explores the
coming revolution in the global retail and consumer goods market,
offering sales and marketing executives a roadmap to the future.
Author and internationally renowned consumer futurist, Doug
Stephens, paints a bold vision of the future where every aspect of
the retail experience as we know it, will be radically transformed.
From online to bricks and mortar, the very concept of what stores
are, how consumers shop them, and even the core economic model for
revenue, will be will be profoundly reinvented; changes sure to
affect not only retailers large and small but any business with a
stake in the global retail industry. Infused with real world
examples and interviews with industry disruptors, Reengineering
Retail illustrates the vast opportunities at play for bold brands
and business leaders. Stephens' strategies will provide businesses
with the foresight required to move quickly and effectively into
the future.
In The Age of Experiences, Benjamin Kline Hunnicutt examines how
the advance of happiness science is impacting the economy, making
possible new experience-products that really make people happy and
help forward-looking businesses expand and develop new
technologies. In today's marketplace there is less interest in
goods and services and more interest in buying and selling personal
improvements and experiences. Hunnicutt traces how this historical
shift in consumption to the "softer" technologies of happiness
represents not only a change in the modern understanding of
progress, but also a practical, economic transformation, profoundly
shaping our work and the ordering of our life goals. Based on
incisive historical research, Hunnicutt demonstrates that we have
begun to turn from material wealth to focus on the enrichment of
our personal and social lives. The Age of Experiences shows how
industry, technology, and the general public are just beginning to
realize the potential of the new economy. Exploring the broader
implications of this historical shift, Hunnicutt concludes that the
new demand for experiences will result in the reduction of work
time, the growth of jobs, and the regeneration of virtue-altogether
an increasingly healthy public life.
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Designing Experiences (Hardcover)
J.Robert Rossman, Mathew D. Duerden; Foreword by B.Joseph Pine
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R774
R667
Discovery Miles 6 670
Save R107 (14%)
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In an increasingly experience-driven economy, companies that
deliver great experiences thrive, and those that do not die. Yet
many organizations face difficulties implementing a vision of
delivering experiences beyond the provision of goods and services.
Because experience design concepts and approaches are spread across
multiple, often disconnected disciplines, there is no book that
succinctly explains to students and aspiring professionals how to
design them. J. Robert Rossman and Mathew D. Duerden present a
comprehensive and accessible introduction to experience design.
They synthesize the fundamental theories and methods from multiple
disciplines and lay out a process for designing experiences from
start to finish. Rossman and Duerden challenge us to reflect on
what makes a great experience from the user's perspective. They
provide a framework of experience types, explaining people's
engagement with products and services and what makes experiences
personal and fulfilling. The book presents interdisciplinary
research underlying key concepts such as memory, intentionality,
and dramatic structure in a down-to-earth style, drawing attention
to both the macro and micro levels. Designing Experiences features
detailed instructions and numerous real-world examples that clarify
theoretical principles, making it useful for students and
professionals. An invaluable overview of a growing field, the book
provides readers with the tools they need to design innovative and
indelible experiences and to move their organizations into the
experience economy. Designing Experiences features a foreword by B.
Joseph Pine II.
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use
any of these words to describe what you sell--or how you sell it?
If so, welcome to the club. Inundated by fakes and sophisticated
counterfeits, people increasingly see the world in terms of real or
fake. They would rather buy something real from someone genuine
rather than something fake from some phony. When deciding to buy,
consumers judge an offering's (and a company's) authenticity as
much as--if not more than--price, quality, and availability. In
Authenticity, James H. Gilmore and B. Joseph Pine II argue that to
trounce rivals companies must grasp, manage, and excel at rendering
authenticity. Through examples from a wide array of industries as
well as government, nonprofit, education, and religious sectors,
the authors show how to manage customers' perception of
authenticity by: recognizing how businesses "fake it;" appealing to
the five different genres of authenticity; charting how to be "true
to self" and what you say you are; and crafting and implementing
business strategies for rendering authenticity. The first to
explore what authenticity really means for businesses and how
companies can approach it both thoughtfully and thoroughly, this
book is a must-read for any organization seeking to fulfill
consumers' intensifying demand for the real deal.
It is the adventures and misadventures of Dr. Pine's father during
the baby boomer era including a run-in with "Injun Joe's " cave and
when his pants fell off in front of a local sheriff.
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