This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans' strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric's role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans' strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric's role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

Social movements are dynamic processes that are important to study because of their positive and negative impacts on individuals, cultures, language, governments, nations, and the world. They are at once socially, politically, and rhetorically complex. Although no single theoretical approach can encompass the entirety of social movements, interdisciplinary approaches allow for broader scope and richer theoretical explanatory power. The overall goal of this study is to develop a new theoretical approach to understanding social movements and apply it to the transnational organic agriculture movement. This study examines the transnational diffusion of the organic frame from India to England to the United States and analyzes the transformation of the organic frame as it was imported to different sociopolitical and sociocultural contexts.

Qualitative Communication Consulting is an innovative textbook. Each chapter tells a story that captures the rewards and challenges of consulting though qualitative lenses. Together, chapters cover the challenges of starting a consulting business, dealing with skeptical clients, explaining to colleagues the value of interpretive work, motivating students to press forward through ambiguity, and among other things, helping clients realize that communication in general and interpretive analysis in particular can reveal something unique. . . and of value. This book has several distinctive and helpful features, including: first person narratives from experienced communication faculty eclectic perspectives from communication faculty working in various regions of the country and with diverse types of clients and organizations chapters that address teaching communication consulting as well as practicing communication consulting a companion website with useful resources end-of-chapter resource lists that include recommended books, articles, professional associations, people to follow, and websites. Faculty, early career consultants, freelance academics, and students will all appreciate the lessons about what to do and not do as they start a consulting practice or work with clients who ""expect numbers."" Students, both at the graduate and undergraduate level, will appreciate that the lessons in this book are uniquely accessible as they are written as authentic narrative accounts and offer a refreshing detour from more traditional textbook ""academese.