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Fundierung Des Marketing (German, Paperback, 2004 ed.): Klaus-Peter Wiedmann Fundierung Des Marketing (German, Paperback, 2004 ed.)
Klaus-Peter Wiedmann; Contributions by Julia Wandt, Gunnar Mau
R2,239 Discovery Miles 22 390
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Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten Uberblick uber den Stand der verhaltenswissenschaftlich gepragten Marketingforschung und verdeutlichen Verbindungslinien zu neueren okonomischen Theorieansatzen."

Veranderungen der Kommunikationsformen und Wandel der Kommunikationskompetenzen als neue Herausforderungen fur Studium und... Veranderungen der Kommunikationsformen und Wandel der Kommunikationskompetenzen als neue Herausforderungen fur Studium und Lehre an den Fachhochschulen fur den oeffentlichen Dienst (German, Paperback)
Erik Kraatz, Julia Wandt, Marianne Merkt
R377 Discovery Miles 3 770
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