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Fundierung Des Marketing (German, Paperback, 2004 ed.) Loot Price: R2,310
Discovery Miles 23 100
Repayment Terms: R216 pm x 12*
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Fundierung Des Marketing (German, Paperback, 2004 ed.): Klaus-Peter Wiedmann

Fundierung Des Marketing (German, Paperback, 2004 ed.)

Klaus-Peter Wiedmann; Contributions by Julia Wandt, Gunnar Mau

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Loot Price R2,310 Discovery Miles 23 100 | Repayment Terms: R216 pm x 12*

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Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten Uberblick uber den Stand der verhaltenswissenschaftlich gepragten Marketingforschung und verdeutlichen Verbindungslinien zu neueren okonomischen Theorieansatzen."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: March 2004
First published: March 2004
Editors: Klaus-Peter Wiedmann
Contributors: Julia Wandt • Gunnar Mau
Dimensions: 216 x 140 x 32mm (L x W x T)
Format: Paperback - Trade
Pages: 594
Edition: 2004 ed.
ISBN-13: 978-3-8244-8035-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-8035-2
Barcode: 9783824480357

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