This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry's sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the textile, retail, and apparel production industry has an array of economic, environmental, social, and governance impacts. In order to meet sustainable goals, the industry is challenged to buy and produce goods and services that do not harm the environment, society, and the economy. Circular Economy and Re-Commerce in the Fashion Industry is a pivotal reference source that explores and proposes solutions for best practices to meet sustainable development goals in the fashion industry and provides guidelines for assessing the technological landscape and modeling sustainable business practices. Highlighting a wide range of topics including digital marking, consumer behavior, and social and legal perspectives, this book is ideally designed for suppliers, brand managers, retailers, multinational investors, marketers, executives, designers, manufacturers, policymakers, researchers, academicians, and students.

This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

The romantic musical comedy-drama film La La Land is the winner of six Oscars, seven Golden Globes and five BAFTAs. This artist-approved selection of 10 songs from the Oscar-winning music by Justin Hurwitz, Benj Pasek and Justin Paul has been expertly arranged for intermediate solo piano, including the Oscar winning City of Stars.

Read the book before you see the musical, coming to the West End Autumn 2019!

'Even in book form, Evan Hansen's story sings. Required reading, especially for anyone who's ever needed to be found' - Becky Albertalli, author of Love Simon

Dear Evan Hansen,

Today's going to be an amazing day and here's why...

When a letter that was never meant to be seen draws high school senior Evan Hansen into the Murphy family's grief over the loss of their son, he is given the chance of a lifetime: to belong.

He just has to stick to a lie he never meant to tell.

That the notoriously troubled Connor Murphy was his secret best friend.

Suddenly, Evan isn't invisible anymore. And Connor's wealthy parents have taken him in like he was their own, desperate to know more about their enigmatic son from his 'closest friend'.

As Evan gets pulled deeper into their family, he knows that what he's doing may not be right, but if he's helping people, how wrong can it be?

No longer tangled in his once-incapacitating anxiety, this new Evan has a purpose.

He's confident. He's a viral phenomenon. Every day is amazing. But when everything is in danger of unravelling, he comes face to face with his greatest obstacle: himself.

A simple lie leads to complicated truths in this big-hearted coming-of-age story of grief, authenticity and the struggle to belong in an age of instant connectivity and profound isolation.

The romantic, musical dramedy film La La Land is the winner of six Oscars, seven Golden Globes and five BAFTAs. This selection of songs from the Oscar-winning music by Justin Hurwitz, Benj Pasek and Justin Paul has been simplified for easy piano. Features the Oscar-winning song, City of Stars.

A new edition of the hugely successful musical by Steven Levenson, Benj Pasek and Justin Paul, published alongside its West End premiere and featuring exclusive content. A letter that was never meant to be seen, a lie that was never meant to be told, a life he never dreamed he could have. Evan Hansen is about to get the one thing he's always wanted: a chance to belong. Both deeply personal and profoundly contemporary, Dear Evan Hansen is a groundbreaking musical about truth, fiction, and the price we're willing to pay for the possibility to connect. The production opened in Washington DC in 2015, off-Broadway in 2016, and on Broadway later that year, before winning six Tony Awards including Best Musical, Best Book and Best Score, and the Grammy Award for Best Musical Theater Album. This official West End edition is published alongside the production's transfer to London's Noel Coward Theatre in 2019. It features the complete book and lyrics of the show, plus exclusive bonus content and colour photographs of the West End production. 'Dear Evan Hansen lodges in your head long after you've seen it or heard it or read it. It feels like a pure expression from young writers at a crossroad of coming to terms with who they are and what they want to say about the world' James Lapine, from his Foreword

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

The romantic musical comedy-drama film La La Land is the winner of six Oscars, seven Golden Globes and five BAFTAs. This artist-approved selection of 10 songs from the Oscar-winning music by Justin Hurwitz, Benj Pasek and Justin Paul has been transcribed for piano and voice with guitar chords, following the original music and keys as closely as possible. Features the Oscar-winning song 'City of Stars'.