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Showing 1 - 7 of 7 matches in All Departments
For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.
For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry's growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting managementAs more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry's past, present, and future. Convention Tourism is an essential overview of the mostimportant element of the business tourism industry.
Stay up to date on international trends in convention tourism Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry's growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting managementAs more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry's past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.
In the past decade service firms have committed significant resources to operational aspects of collaborative business arrangements such as strategic alliances. Yet, there is little research on consumer responses to service failures in settings that involve multiple organizations in the service provision. The current investigation addresses this critical issue in the strategic airline alliance context. Analyzing in-depth interviews with business travelers in Hong Kong, and results of experiments with students in the United States and frequent business travelers from the Asia-Pacific region, it is suggested that consumer responses differ significantly, depending on which alliance entity is evaluated (home carrier, partner airline, alliance). Identification of consumers with a particular airline, the mood they are in prior the service encounter, and which alliance airline caused the service failure emerged as important factors influencing consumer responses. These findings provide important insights on the differential impacts of service failures in multiple service provider settings, and should be especially useful for airline, marketing, and alliance executives.
Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Bank, Borse, Versicherung, Note: 1,3, Universitat Bayreuth, Veranstaltung: Seminar zur Speziellen Betriebswirtschaftslehre: Kreditrisikomanagement und Kreditrisikotransfer-Wertung, 29 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Nach Jahren der Dominanz des Marktrisikos in der finanzwissenschaftlichen Diskussion ruckt nun zunehmend die Messung und Steuerung des Kreditrisikos in den Fokus der Betrachtungen. Dieser Wandel im Risikomanagement wurde insbesondere im Hinblick auf die weltweit zu beobachtende Zunahme der Unternehmensinsolvenzen notwendig. Der Prasident des Bundesaufsichtsamtes fur das Kreditwesen, Wolfgang Artopoeus, ist der Meinung, dass bis zum heutigen Tag uberhohte Kreditrisiken die weitaus haufigste Ursache existenzbedrohlicher Schwierigkeiten von Banken und Ausloser von Krisen ganzer Banksysteme sind. Daruber hinaus sind Bankkrisen neben Ausfallen bei Grosskrediten vor allem auf ein unzureichendes Management der Klumpenrisiken im Kreditportfolio zuruckzufuhren. Zu diesem Zweck haben einige international tatige Grossbanken in den letzten Jahren stochastische Portfoliomodelle des Kreditrisikos entwickelt, die - analog zu den bereits etablierten internen Modellen zur Messung von Marktpreisrisiken - der Steuerung von Kreditportfolios dienen. Das Ziel der vorliegenden Arbeit ist eine kritische Analyse von Kreditportfoliomodellen zur Eignung des Managements von Kreditrisiken. Einleitend bedarf es einer Erorterung der Grundlagen zur Kreditportfoliosteuerung. Dabei handelt es sich vor allem um die Abgrenzung der beiden Termini erwarteter Verlust" und unerwarteter Verlust" sowie um deren Quantifizierung. Grundlage des Hauptteils bildet die strukturelle Einordnung der Kreditportfoliomodelle. Darauf aufbauend folgt die Veranschaulichung der fundamentalen Funktionsweisen von zwei wichtigen Modellen, namlich CreditMetricsTM und CreditRisk+TM, welche die Basis fur einen Vergleich aus Si
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