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Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.): Katharina Schaefer Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.)
Katharina Schaefer; Foreword by Prof Dr Christoph Burmann
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 R2,289 Discovery Miles 22 890
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Katharina Schaefer untersucht die wissenschaftliche Forschung zum Zusammenhang zwischen Branchenimages und Unternehmensmarkenimages und entwickelt ein um wesentliche Aspekte erweitertes Modell. Anhand einer Stichprobe von uber 3.000 Personen unterzieht sie ihr Modell einer anspruchsvollen empirischen Uberprufung in Hinblick auf seine praktische und wissenschaftliche Relevanz.

Ist Coaching fur die Entwicklung von Fuhrungskompetenzen geeignet? Anforderungen und Problemfelder des Coachings fur... Ist Coaching fur die Entwicklung von Fuhrungskompetenzen geeignet? Anforderungen und Problemfelder des Coachings fur Nachwuchsfuhrungskrafte (German, Paperback)
Katharina Schaefer
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 R1,253 Discovery Miles 12 530
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