Many sales people, particularly in business-to-business categories, may think that social media is a consumer plaything and not well-suited for use in business, and especially in sales.

The Infinite Pipeline demonstrates that social selling is real, it's here, and sales people can learn social sales techniques to improve their effectiveness.

The book describes the Infinite Pipeline Sales Development Process, which enables B2B sales people to use social media to create online relationships for sales success. It contains social strategy and practical advice for creating evangelists and communities that produce sales without the use of time-consuming, ineffective smiling and dialing techniques.

Social Media Performance Group presents easy-to-use step-by-step instructions for getting on popular social networking sites and mastering the techniques of social selling, including a plan for your first 30, 60, and 90 days on social media.

The sales person edition contains dozens of case studies that explain how successful sales people are using social selling techniques to prospect and close sales as well as how their companies are creating online communities that help sustain relationships with customers and develop new relationships with customers.

The Infinite Pipeline will show you how to use social media to improve customer satisfaction, start, build, and sustain professional relationships and involve the whole company in sales efforts.

Topics include: Why Social Media for B2B Sales; The Failure of Traditional Sales Metrics; What You Know About Who You Know; No More Smiling and Dialing; and Always Be Engaging Replaces Always Be Closing.

Infinite Pipeline provides everything you need to know to supercharge your sales efforts using social selling techniques, showing you how Infinite Pipeline theories and tools work in actual business scenarios.

What Others Are Saying

"Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It's a great way to get crazy-busy prospects to pay attention."
-Jill Konrath, author of SNAP Selling and Selling to Big Companies

"Sales is all about relationships and trust. Infinite Pipeline is the 'how to' guide for maximizing social networks to find and build relationships, and generate trust in our digital age."
-Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

"Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business."
-Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

This explosive, up-close view of Sarah Palin comes from an inner-circle confidant who shares surprising information about how Sarah dealt with staff and perceived "enemies," and the discrepancy between what she said and what she did.

Be a Person - non-profit executive edition Social media books are a dime a dozen, but this book presents everything a non-profit executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to non-profits, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast

Be a Person - small and medium business executive edition

Social media books are a dime a dozen, but this book presents everything an executive of a small to medium size business needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media.

This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers.

Topics in the executive version include wny it's important to Be a Person, not a company, why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media.

Written in an easy, informal, non-technical style, the book presents everything business executives need to understand how to build a social presence online - Fast

Be a Person - enterprise executive edition Social media books are a dime a dozen, but this book presents everything an enterprise executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. By reading this book, executives can learn how social media can improve the bottom line, employee engagement and retention, and organizational efficiency. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast

Financial thriller pioneer Ken Morris has returned with a novel faster, scarier, and more current than even his highly-acclaimed debut, Man in the Middle.Tim Mack is a financial analyst running from a past full of death and drink. But when he leaves the Wall Street rat race hoping to slow down his life in San Diego, he finds that a calm and peaceful existence is just not in the cards.While researching a local biotechnology firm that has just exploded into flames, Tim begins to untangle a lethal web of deceit. A frightening, secret triumvirate of mass-murder intricately combines a high-finance broker, a Middle-Eastern terrorist organization, and a dying biotechnology firm willing to do anything to keep afloat. How far will this alliance go? Tim soon finds out that a bug that "makes AIDS look like a hangnail" might only be the beginning.He teams up with Betsy O'Brien, his spunky and beautiful coworker; Joe Mack, his wheelchair-bound brother who's a former DEA agent; and Detective Bob Moore, an aging but tenacious cop in charge of leading the formal, but furtive, investigation. Together, they devise a plan to stop the release of the mutated virus a plan that brings the lives of Tim, his loved ones, and the rest of the country down to the bare wire.The Deadly Trade pulls on our own worst fears, inspired by the news of yesterday and almost sure to make the headlines of tomorrow. The anthrax scare of 2001 pales in the light of Ken's terrifying vision. What legendary sportscaster Charlie Jones said about Man in the Middle is even truer about The Deadly Trade: "It can happen -- perhaps it already has. And, if hasn't happened yet, it will."

You are invited to enter the world of high stakes and low morals insider trading, where winning no matter how it's done is measured by how much money you have at day's end. Join Peter Neil as he is sucked into a situation that soon spins out of control. Come experience what happens when a young man with a good heart is tempted with unimaginable wealth; when a love affair gets tangled with long-buried family secrets; when a persistent SEC agent matches wits with ruthless businesspeople who think nothing of murder of individuals and of entire countries' economies! 'Man in the Middle' blurs the line between today's business headlines and fiction. Written by a man described as a 'former Master of Wall Street by the London Times, this novel takes you deep inside the inner working of today's capital markets, and simultaneously makes it understandable and gripping.