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Entrepreneurial and Small Business Development in Africa focuses on
entrepreneurial development and the development of small businesses
in Africa. The central idea of this book is that entrepreneurial
development and small business development are connected.
Entrepreneurship is lauded as an engine of growth (economic
development and job creation), with small businesses often
contributing to new job creation. Also, entrepreneurship and small
business development are the heart of many countries’ economies.
The decision to focus on entrepreneurial development and small
business development is that first, there is a consensus that most
entrepreneurial activities are aimed at creating small new
ventures. Second, countries that give special attention to
entrepreneurship stand a chance of industrialization. Third, Africa
has been reported as having a rich entrepreneurial landscape as the
continent’s wealthiest individuals generated their wealth as
trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and
businesses form the backbone of economic activities across the
continent. A motivation to focus on entrepreneurial and small
business development is the generally accepted view that start-ups
in Africa are growing calling for understanding into how to enhance
productivity, efficiencies, and application of new technologies.
The book aims to enhance the understanding of stakeholders
(business owners, governments, practitioners) to overturn
challenges such as inadequate start-up capital, competition, lack
of employees with the right skills, and low use of technology. The
ability to develop entrepreneurship in Africa, and the role of
small-medium enterprises cannot be underestimated. The promotion of
entrepreneurship in Africa is crucial as it creates jobs, provides
decent livelihoods, and contributes to GDP. Most entrepreneurial
initiatives in developing economies entail identifying
opportunities and new venture creation. It is worth recognizing
that most new ventures created take the form of small businesses
and the entrepreneurial processes involve entrepreneurs’
knowledge and skills, identifying opportunities, involvement in
setting up a business and managing the business. The various
aspects of this book focus on many entrepreneurial activities that
are undertaken on the African continent. This book is focused on
African countries since there is a reason to be optimistic about
the prospects for growth and entrepreneurship. To achieve
entrepreneurial success in African countries, the African
Development Bank (2021) proposes that there must be a link between
macro and firm-level characteristics that will serve as the mix of
entrepreneurship in societies. This book, therefore, considers some
macro-level factors such as education, training, and skills
development, technological developments, government programs, and
entrepreneurial challenges and opportunities. At the firm-level,
this book focuses on entrepreneurial initiatives such as branding
and marketing.
Entrepreneurial and Small Business Development in Africa focuses on
entrepreneurial development and the development of small businesses
in Africa. The central idea of this book is that entrepreneurial
development and small business development are connected.
Entrepreneurship is lauded as an engine of growth (economic
development and job creation), with small businesses often
contributing to new job creation. Also, entrepreneurship and small
business development are the heart of many countries’ economies.
The decision to focus on entrepreneurial development and small
business development is that first, there is a consensus that most
entrepreneurial activities are aimed at creating small new
ventures. Second, countries that give special attention to
entrepreneurship stand a chance of industrialization. Third, Africa
has been reported as having a rich entrepreneurial landscape as the
continent’s wealthiest individuals generated their wealth as
trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and
businesses form the backbone of economic activities across the
continent. A motivation to focus on entrepreneurial and small
business development is the generally accepted view that start-ups
in Africa are growing calling for understanding into how to enhance
productivity, efficiencies, and application of new technologies.
The book aims to enhance the understanding of stakeholders
(business owners, governments, practitioners) to overturn
challenges such as inadequate start-up capital, competition, lack
of employees with the right skills, and low use of technology. The
ability to develop entrepreneurship in Africa, and the role of
small-medium enterprises cannot be underestimated. The promotion of
entrepreneurship in Africa is crucial as it creates jobs, provides
decent livelihoods, and contributes to GDP. Most entrepreneurial
initiatives in developing economies entail identifying
opportunities and new venture creation. It is worth recognizing
that most new ventures created take the form of small businesses
and the entrepreneurial processes involve entrepreneurs’
knowledge and skills, identifying opportunities, involvement in
setting up a business and managing the business. The various
aspects of this book focus on many entrepreneurial activities that
are undertaken on the African continent. This book is focused on
African countries since there is a reason to be optimistic about
the prospects for growth and entrepreneurship. To achieve
entrepreneurial success in African countries, the African
Development Bank (2021) proposes that there must be a link between
macro and firm-level characteristics that will serve as the mix of
entrepreneurship in societies. This book, therefore, considers some
macro-level factors such as education, training, and skills
development, technological developments, government programs, and
entrepreneurial challenges and opportunities. At the firm-level,
this book focuses on entrepreneurial initiatives such as branding
and marketing.
Responsible Management in Emerging Markets: A Multisectoral Focus
is in response to the dearth of literature on responsible
management in emerging economies. It discusses diverse themes at
the intersection of corporate social responsibility (CSR), green
business (marketing) and sustainability management, with the view
to addressing some begging issues in responsible management. Hinged
on the centrality of SDG 12 (responsible production and
consumption), this volume focusses on how businesses, nations, and
continents across the globe can actualize a sustainable paradigm,
now and in the future. It offers fresh theoretical, policy, and
managerial insights into the complex processes and relationships
that mediate businesses' ability to deliver on their social
development promise, through sustainability and green initiatives.
This book discusses some forward and backward linkages between the
emerging economy context and responsible management. Featuring
cognate topics on CSR, green marketing, green fashion and green
entrepreneurship, it offers a Sustainable Development Roadmap (SDR)
that is applicable for businesses in emerging economies. This
volume is a valuable resource for professionals and academics in
emerging economies who desire to understand how firms are
demonstrating responsible management through green initiatives,
corporate social responsibility and sustainable policies and
practices.
Building public sector image and trust in Africa requires judicious
use of appropriate marketing communications tools and platforms.
Contributing authors to this second volume of a two-volume work
offer insights into how the selection and strategic utilisation of
marketing tools will facilitate interactions between the government
and the citizens, improve inter-governmental and inter-agency
collaboration, and boost a citizen-oriented public sector.
Traditional marketing communications tools continue to play a key
role in citizen and public sector relationships; however, given
mega-trends of demographic change, urbanisation, and digitalisation
in Africa, it is important to consider how public institutions,
including government agencies, local government, universities, and
football associations, respond and adapt to these changes. The
digital revolution presents an opportunity for public sector
institutions to align their communication plans with new
technologies, particularly leveraging social media platforms.
Together with the first volume, which focuses on public relations
and brand communication perspectives, this collection fills an
existing information gap evident in Africa’s public sector
literature. The text serves as a decision making, teaching, and
learning guide for practitioners, faculty, and students interested
in applying marketing principles and practices to the public
sector. Â
This book focuses on developing a systematic approach to
understanding the transformations in Africa's public sector social
media landscape. Looking at the use of social media from the
African public sector perspective, the authors present a
comprehensive understanding of social media practices and how these
could be integrated into African public sector institutions'
operational activities in order to deliver greater value for
African citizens and consumers of public goods and services.
Chapters explore how social media in Africa differs from
traditional media use, their application in the public sector,
objectives for government using social media, and how social media
plays an interactive role in e-government services. Providings
practical guidance on the use of social media in Africa's public
sector and governmental spaces, the book also serves as a teaching
text in governance and public sector communication efforts within
the African context for both undergraduate and graduate programmes.
Responsible Management in Emerging Markets: A Multisectoral Focus
is in response to the dearth of literature on responsible
management in emerging economies. It discusses diverse themes at
the intersection of corporate social responsibility (CSR), green
business (marketing) and sustainability management, with the view
to addressing some begging issues in responsible management. Hinged
on the centrality of SDG 12 (responsible production and
consumption), this volume focusses on how businesses, nations, and
continents across the globe can actualize a sustainable paradigm,
now and in the future. It offers fresh theoretical, policy, and
managerial insights into the complex processes and relationships
that mediate businesses' ability to deliver on their social
development promise, through sustainability and green initiatives.
This book discusses some forward and backward linkages between the
emerging economy context and responsible management. Featuring
cognate topics on CSR, green marketing, green fashion and green
entrepreneurship, it offers a Sustainable Development Roadmap (SDR)
that is applicable for businesses in emerging economies. This
volume is a valuable resource for professionals and academics in
emerging economies who desire to understand how firms are
demonstrating responsible management through green initiatives,
corporate social responsibility and sustainable policies and
practices.
African nations are seeking ways to build strong institutions that
are development-oriented and people-centred. Extant literature has
reported the negative consequences of ineffective government
communications with the public. In response, this book - the first
of a two-volume edited work - focuses on marketing communication
themes related to branding, public relations, trade fairs and
exhibitions, and public sector communications. Public sector
marketing communication plays a crucial role in bridging the gap
between society and the government. Building a relationship with
the public through appropriate communication tools and platforms is
sacrosanct to restoring public sector image and trust. The book
supports this effort by sharing conceptual and theoretical research
towards the marketisation of Africa's public sector as it strives
to become an effective partner with the public it serves. Together
with the second volume, which focuses on traditional and digital
perspectives, this collection fills an existing information gap
that is evident in Africa's public sector.
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